A product that intends to imitate a genuine brand, using its logo and design, is classified as a counterfeit and is by far the most prevalent form of intellectual property violation that brands face. Replicas and brand abusing products are also common. Counterfeiters continue to improve their presentation and product quality, making it even more difficult for consumers to differentiate between real and fake products online.
On social media or through a website, this is when someone tries to appear as the genuine social media outlet or website of a brand.
This is when an application uses a brand's trademark or IP in order to appear as an official download of the brand on Apple, Microsoft, and Android stores.
When a product uses false claims of association or sponsorship in order to help them gain the trust of potential customers.
Find out to what extent you have a problem. Our audit will give you the info you need to judge the level of risk for yourself. Knowledge is power!
How can it affect your brand?
“Our primary focus is to protect our brand. Thanks to Red Points we have been able to put an end to infringements of our brand online and it allows us to protect all of Hawker’s digital activities.”Hawkers began working with Red Points in June 2016, after discovering their young but increasingly popular brand was being counterfeited on a massive scale. Within one month of using our service, we were able to reduce the number of counterfeits available online to almost 0.
Happy clients using our brand protection solution
Some of the products protected
Our smart solution has attracted clients who own some of the biggest products in the world.
Red Points’ technology can detect and report infringements automatically, in a matter of hours. We provide the power of a large search team and the knowledge of an experienced legal department; all available on your desktop 24 hours a day, at a fraction of the time and financial cost.
The combination of our technology, analysts and legal experts allows us to streamline the entire protection process. This coupled with our multiple professional relationships and robust search strategies, have made us one of the most effective brand protection services in the world.
Our scalable tech allows us to offer protection to both large and smaller sized organisations. We believe in learning from our clients, so we create a tailored protection strategy for each one. We offer different levels of service to suit different levels of threats and different sized budgets.
Subscribe and keep up-to-date. Our writers research some of the latest trends and our knowledgeable staff members produce interesting articles about the industry.