Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
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Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
Beyond cease and desist: taking a case from online to offline
Beyond cease and desist: taking a case from online to offline
About speakers
Wahl Clippers has been around for more than 100 years and it sells in 165 countries. Because of this, pursuing every listing that sold counterfeits of the company's patented products was simply not possible or practical.
This is why Wahl Clippers implemented a new brand protection strategy that targeted large-scale counterfeiters rather than smaller distributors.
In this talk, Atika Prasad, IP Attorney at Wahl Clipper Corporation, discusses her brand protection strategy and how she leverages online data to uncover offline threats.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
Wahl Clippers has been around for more than 100 years and it sells in 165 countries. Because of this, pursuing every listing that sold counterfeits of the company's patented products was simply not possible or practical.
This is why Wahl Clippers implemented a new brand protection strategy that targeted large-scale counterfeiters rather than smaller distributors.
In this talk, Atika Prasad, IP Attorney at Wahl Clipper Corporation, discusses her brand protection strategy and how she leverages online data to uncover offline threats.
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Juan Cichero
Head of Brand Protection - Marketplace
at Mercado Libre
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
BRAND PROTECTION TALK
Top 7 threats facing your business - and how to respond
BRAND PROTECTION TALK
Length: 15 min
WATCH NOW
Session overview
Atika Prasad is an IP Attorney at Wahl Clippers Corporation.
The corporation has been the leader in the professional and home grooming category since 1919, with the invention of the first practical electric hair clipper.
Atika Prasad
IP Attorney at Wahl Clipper Corporation
GUEST
What actions Whal Clippers' legal team is taking to uncover and dismantle large-scale counterfeiters
In this Brand Protection Talk you’ll learn
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3
Best practices for brands dealing with counterfeits and who may want to follow Whal’s approach
Advice on addressing counterfeiting at the source
In this Brand Protection Talk
you’ll learn