Many brands experience pressure on the buy box and prices due to other sellers competing on listings. However, when these sellers use counterfeits this makes the competition unfair. These sellers buy cheap, fake products but capitalize on a brand’s investment in reputation and marketing.
Despite the Amazon Brand Registry system, preventing counterfeits appearing requires constant monitoring of each listing on each Amazon domain; this process is costly and time-consuming.
Red Points’ software can detect fake items and unauthorized sellers, document them and send a removal request to Amazon. The platform provides users with a well structured, easy-to-use case management system which automates the process of protecting your brand.
"It's the ability to attack hundreds of listings all at once without having to do things one at a time. I think that's the biggest advantage"
Francis Costello, COO at 100%
