Elise Trecul

Elise is a content writer and researcher, specializing in topics such as brand protection, IP infringement, ecommerce platforms, and their evolution in innovative online marketing strategies. She graduated with a B.A. in International Business with Languages in Dublin City University in 2009 and is currently studying a postgraduate in Digital Marketing.

[New research] Alarming consumer behavior with counterfeit toys
Brands being framed by gray market camera sales
[Webinar] Image recognition versus fashion infringements
IP law after Brexit: what rights holders should know
[Ebook] How cheap does a counterfeit have to be to steal your sale?
[Webinar] Protecting Intellectual Property in Emerging Markets
2020 trends: How digitization is advancing the fight against IP crime (part 2)
BII: How gray market sellers will erode brands in 2020
2020 trends: Future-proofing your brand protection strategy – Part 1
BII: Counterfeiters testing the waters on Tik Tok, PPC, and more
Counterfeiting and IP in fashion: an introduction
2019 EU customs report: what brands need to know
Fake watches: can you spot the knockoff?
The 3 malicious Reddit replica communities becoming a concern for brands
The gray market watch industry: what you need to know
Why young consumers turn to fake fashion online to fill their wardrobe
Consumers turn a blind eye on the ill effects of fake sunglasses
Why are shoes the most counterfeited product?