Watching out for fakes

Tobias Kuhlmann, Director of Social Media Marketing & PR, explains how technology is saving PAUL HEWITT's successful brand


Marketplaces found selling counterfeits


Infringing products removed


Brand protection effectiveness

The challenge

PAUL HEWITT’s success story is all about the passion their young, enthusiastic team puts into producing and promoting their watches and jewelry. So, when they found the first fakes being publicized through social media, they took it personally. Hundreds of counterfeits started to be sold in 2015 after their brand boomed in the global market and they knew they had to take action.

The solution

Having one person detecting and trying to remove infringements online seemed enough at first. But as counterfeiting grew exponentially, they turned to IP lawyers, who would take long to detect fakes and enforce their rights at an expensive hourly rate. That’s when the brand sought a technology solution against online brand abuse. They had no doubt the best choice was Red Points.

The result

Thanks to Red Points machine-learning technology, which crawls the web to automatically detect, report, and remove counterfeits, PAUL HEWITT was able to eliminate more than 1,500 counterfeit listings from more than 80 online platforms. They are convinced they wouldn’t be able to achieve the same results using traditional, IP enforcement methods.

Paul Hewitt

Inspired by the timeless chic of the “preppy style” originating from the USA, PAUL HEWITT is a trending German brand that produces a range of nautical-themed watches and other jewelry pieces since 2009.
Watch industry

Fashion Industry

“We’re absolutely sure our brand couldn’t be as protected as it currently is if it wasn’t for Red Points”

Tobias Kuhlmann
Director of Social Media Marketing & PR at PAUL HEWITT

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Remove Fakes


Online Reputation


Protect Customers

Paul Hewitt - Jewelry

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