Success rate in the removal process
Estimated value of eliminated infringements
SEAT Group, a subsidiary of Volkswagen AG and a prominent global automotive company, encountered a significant challenge related to the proliferation of counterfeit products both online and offline.The purchase of counterfeit products, which failed to meet the quality standards of genuine items, placed customers at significant safety hazards. As a result, the company was required to act quickly and effectively in order to prevent the expansion of this illegal practice.
Red Points proved to be the best solution for SEAT Group since it offered extensive data intelligence on counterfeit activities for both their operational markets and those in which they had no presence. Armed with this information, SEAT Group successfully closed numerous fraudulent listings on a global scale. They also collaborated with relevant authorities at national and international levels to conduct raids and launch investigations to identify and locate sellers and manufacturers behind counterfeit products. By taking these proactive measures, SEAT Group effectively prioritized the safety and trust of its customers, reinforcing its position as a respected leader in the automotive industry.
Thanks to Red Points’ technology and efforts, SEAT Group managed to prevent potential sales of counterfeits with an estimated value of $50 million in 2022 alone. This figure demonstrates the positive impact, both in financial terms and brand image, that Red Points’ solution has had on the protection of SEAT Group’s brand and products.They also gained greater visibility into bad actors’ illigal activities allowing them to enhance their brand protection strategy.
SEAT Group is a Spanish automobile manufacturer that was founded in 1950. The company is headquartered in Martorell, Spain and is a subsidiary of the Volkswagen Group. SEAT produces a range of vehicles including passenger cars and commercial vehicles, and has a strong presence in the European market. In 2018, SEAT incorporated its high-performance division, Cupra, as a separate brand focused on sportiness and innovation. Cupra produces a range of vehicles including high-performance versions of SEAT models as well as its own unique models. The SEAT Group has a focus on sustainability and innovation, with a commitment to reducing its environmental impact and developing new technologies.
“Thanks to Red Points’ data, we can start offline investigations in collaboration with authorities around the world. This can also help us conduct raids.”
Security Governance at SEAT S.A.
Prior to working with Red Points, Puma found that many of their former suppliers did a lot of the searches manually, which was not enough to deal with the high volume of counterfeits.
To address this challenge, Puma decided to leverage advanced technology and machine learning capabilities from Red Points. As a result, Puma was able to effectively detect and remove thousands of counterfeit listings on various online marketplaces and platforms, and address one of its biggest challenges – the high volume of infringements.
Counterfeit products, like fake airbags, put consumers at risk due to their poor quality and ineffectiveness. This is why protecting the SEAT brand is crucial to maintain the safety, reputation, and reliability of their products in the market.
By harnessing the data intelligence capabilities of the Red Points platform, the SEAT Group has gained a comprehensive understanding of the scope and scale of the counterfeit problem. They have been able to monitor various online platforms and marketplaces, both within their operational markets and beyond, effectively detecting and taking down large counterfeit networks.