Total value of infringements removed
Fake listings removed
Enforcement success rate
Following the success of Stäubli’s branded PV connector, the “Original MC4”, it quickly became a reference in the PV sector and became the industry benchmark. This new-found fame led to the widespread adoption of MC4 as a product brand for many other PV connector manufacturers.
This resulted in an increase in low-quality counterfeits causing confusion among end-users and resellers and led to dangerous PV installations.
Red Points’ user-friendly interface and easy-to-use platform helped Stäubli boost their trademark protection efforts. Additionally, Red Points’ relationship with the top online marketplaces helped Stäubli successfully identify and remove 56,722 fake product listings. By detecting and removing IP infringements, Red Points is supporting Stäubli taking a stand for their brand and defending the quality promise associated with the MC4 trademark.
Since working with Red Points, Stäubli was able to remove $20.1 millions worth of fake listings while raising awareness about the danger of counterfeit connectors in the PV industry. For Stäubli, the safety of its customers’ PV systems and the quality promise of its brand are top priorities.
The family-owned company was founded in 1892 in Switzerland and now counts over 5,500 employees worldwide. The Stäubli Group covers three activities in the area of innovative mechatronic solutions: Textile, Robotics and Connectors and currently operates in 29 countries, with agents in 50 countries on four continents.
Stäubli Electrical Connectors is part of the Stäubli Group and a specialist for solutions in advanced electrical contact technology.
The family-owned company was founded in 1892 in Switzerland and now counts over 5,500 employees worldwide. The Stäubli Group covers three activities in the area of innovative mechatronic solutions: Textile, Robotics and Connectors and currently operates in 29 countries, with agents in 50 countries on four continents. Stäubli Electrical Connectors is part of the Stäubli Group and a specialist for solutions in advanced electrical contact technology.
In a photovoltaic (PV) power plant cabling and connectors are key elements, as they have to ensure stable transmission of the generated power from the modules. To guarantee a fast, safe and flexible connection, the first PV connector system was invented by Stäubli in 1996 for the solar industry.
Following several complaints from PV plant owners about faulty – because faked and lower quality – connectors, Stäubli first started tackling the issue individually case by case. After spending hours in manual online research and legal checks to solve the counterfeit problem on their own, Stäubli opted for a more efficient and scalable technology-based solution to speed up the process.
Thanks to Red Points’ brand protection solution, Stäubli noticed an increase in customer trust while also setting new standards in safety regulations. For Stäubli, partnering with Red Points is another important step to raising awareness amongst end-users and resellers concerning the threat of online counterfeits.
Counterfeits can sometimes be hard to spot, especially when it comes to technology, design or material. After Red Points detected counterfeits of the MC4 connectors being sold by one of Stäubli’s distributors, the company decided to confront this reseller. This sales partner reacted with astonishment since he wasn’t aware of the fact that the PV connectors in his shop were counterfeits and that MC4 was a company-owned protected trademark. After this conversation, the distributor directly placed an order with Stäubli to refurbish his shop with the original MC4 to provide quality and safe PV connections to his customers.