Making solar power plants safer through trademark protection

The Challenge

Following the success of Stäubli’s branded PV connector, the “Original MC4”, it quickly became a reference in the PV sector and became the industry benchmark. This new-found fame led to the widespread adoption of MC4 as a product brand for many other PV connector manufacturers.

This resulted in an increase in low-quality counterfeits causing confusion among end-users and resellers and led to dangerous PV installations.

The Solution

Red Points’ user-friendly interface and easy-to-use platform helped Stäubli boost their trademark protection efforts. Additionally, Red Points’ relationship with the top online marketplaces helped Stäubli successfully identify and remove 56,722 fake product listings. By detecting and removing IP infringements, Red Points is supporting Stäubli taking a stand for their brand and defending the quality promise associated with the MC4 trademark.

The Result

Since working with Red Points, Stäubli was able to remove $20.1 millions worth of fake listings while raising awareness about the danger of counterfeit connectors in the PV industry. For Stäubli, the safety of its customers’ PV systems and the quality promise of its brand are top priorities.