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Counterfeit watches online. Measuring consumer awareness & behaviour

We investigate customers' experiences of counterfeit watches, their online buying behaviour and their attitudes towards fake watches online.

In this research, we investigate counterfeiters’ growing presence online, as well as the reasons why more and more consumers are turning to their products. The study covers key findings on consumers’ behaviours, buying habits and attitudes towards counterfeits.

This research is aimed at businesses within the watch industry, seeking to understand consumer perceptions and attitudes towards design/luxury products, specifically when shopping online.

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