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Customers & fake sunglasses online

As people head to their computers to find their next style fix, we investigate consumers' behaviour, experiences and attitudes towards counterfeit eyewear online.

In this research, we investigate counterfeiters’ growing presence in social media and online marketplaces, as well as connsumers’ behaviour, experiences and attitudes towards counterfeit eyewear online.

This research is aimed at businesses within the sunglasses industry, seeking to understand consumer perceptions and attitudes towards eyewear products, specifically when shopping online.

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