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Negotiating distributor agreements

10 elements to consider when building reseller agreement strategies.

Distribution agreements can be a difficult balancing act between creating attractive conditions for your partners and agreements that protect and benefit suppliers. The goals of a good distribution agreement are to create the conditions for a win-win deal for both parties.

This guide will cover both elements to include in the agreement itself and things suppliers can do to improve their relationships and attractiveness to potential resellers.

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