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The Business Case for automating IP Protection

A comprehensive economic & efficiency proposal

This business case is for legal professionals working in intellectual property protection, either within a company or as part of a legal firm. The document aims to outline the cost of protecting a brand from IP infringements online and how Red Points’ technological service is able to maximise outputs and protection. The report will make a clear economic argument to help IP lawyers seeking this tool and show the value of the investment.

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