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The supplier’s guide to Minimum Advertised Pricing

Learn how to build a MAP policy

MAP policies have a number of key benefits, they can secure brand value, protect against price wars between rival distributors and maintain a harmonious reseller network. However, building a MAP policy can be complex and there are several factors to consider, form both legal and operational perspectives.

This Red Points’ guide will walk suppliers through the most important factors to consider when choosing whether to implement a MAP policy.