Fashion apparel

Online counterfeits shouldn’t affect your customers’ perceptions of your business. Protect your assets effectively with Red Points and boost your brand’s productivity.

Fast, reliable and cost effective online brand protection

The digital era has changed the way brands and consumers interact, providing businesses with endless opportunities to grow and succeed. However, the lack of borders has left them more vulnerable than ever to counterfeits, a problem that today accounts for 2,5% of global trade and costs European fashion brands alone over $26 billion yearly.

As an online problem calls for an online solution, Red Points system matches data from advanced keyword monitoring with image recognition to identify all assets online. This means that if it’s online, our technology is going to find it and eliminate it in a matter of seconds.

Why should anyone else profit from your hard work? With Red Points, your brand’s revenues and reputation are safe from online brand abusers.

“In 3 months with Red Points, we removed more than 11,000 infringements. We must have lost millions of dollars in the last 10 years. You do the math.”

Edan Boukai, CFO at DOPE

 

Benefits of Red Points

  • 96% of success rate from detections to removals
  • Critical incident alerts
  • User-friendly with easy onboarding. No training required
  • Automated process
  • Real-time results
  • 24/7 protection
  • 99% enforcement rate on over 30 top marketplaces
Watch how Red Points' technological solution helped DOPE eliminate fakes online.
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Learn more about our product

Let’s get down to the details. Find out exactly how our product takes care of your brand protection online.