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The digital era has changed the way brands and consumers interact, providing businesses with endless opportunities to grow and succeed. However, the lack of borders has left them more vulnerable than ever to counterfeits, a problem that today accounts for 2,5% of global trade and costs European fashion brands alone over $26 billion yearly.
As an online problem calls for an online solution, Red Points system matches data from advanced keyword monitoring with image recognition to identify all assets online. This means that if it’s online, our technology is going to find it and eliminate it in a matter of seconds.
Why should anyone else profit from your hard work? With Red Points, your brand’s revenues and reputation are safe from online brand abusers.
“In 3 months with Red Points, we removed more than 11,000 infringements. We must have lost millions of dollars in the last 10 years. You do the math.”
Edan Boukai, CFO at DOPE
Let’s get down to the details. Find out exactly how our product takes care of your brand protection online.