Speakers : Jeff Sauro, Tim Bosenick, Lee Cooper
5 consejos para proteger a tu marca
contra las falsificaciones
Counterfeits on Amazon
What can brands do?
WEBINAR ON DEMAND
WEBINAR ON DEMAND
About the speakers
What you will learn
About Red Points
Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
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Red Points is the technological solution to protect against counterfeits and brand abuse online. Our solution ensures that as your brand increases in popularity counterfeiters will not be able to cash in on your hard-won branding success. Unlike other monitoring tools, our technology not only detects incidents but can actually remove them from marketplaces, social media, online ads, app stores and other online platforms.
About Red Points
About the Speakers
What you will learn
The main objective of this webinar organized by Red Points is to describe actionable tactics that businesses of all sizes, including small and medium ones, can use when scaling their brands from local markets to a worldwide audience.
The tips will be mainly drawn from Karen Post’s professional experience, who has been working for more than 30 year in Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The webinar will also count with the participation of Toni Pérez, VP of Marketing and Product at Red Points, who will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
Here are some of the topics that will be covered:
- Building and communicating your brand, with real examples.
- Differences and similarities between local and global branding.
- Promoting your reputation among opinion makers.
- How to protect your business against brand abuse.
An expert's take on counterfeits
WATCH THE WEBINAR
July 11th, 9:00 AM PST. 12 PM EST
Counterfeits on Amazon
What can brands do?
FEATURED SPEAKER
Maysa Razav, Head of Anti Counterfeit for INTA
About the speakers
Amazon and other online marketplaces opened pandora's box of Chinese counterfeits. And now they don't know what to do.
Wade Shepard is an itinerant author and journalist who has spent 30 years traveling around the world and visiting over 83 countries. In a series of articles about online counterfeiting, Wade has investigated and explained in detail how the problem affects consumers and brands.
Red Points has invited Wade to share his experience with counterfeiting and to talk about what businesses can do to protect their sales and reputation.
In this webinar, you will learn:
The Shanzhai ecosystem of hundreds of thousands of manufacturers that extend across China
The origins of counterfeits and why they are spreading like a virus.
Real examples of big and small brands that faced and overcame the issue.
The importance of taking action against counterfeits as soon as possible.
Wade Shepard
Author and Contributor at Forbes, Reuters and others
Wade is an itinerant journalist who has been moving through the world since 1999. He is the author of "Ghost Cities of China" which recounts the 2.5 years he spent in China's sparsely populated new cities. His next book is about the revival of the Silk Road, and he has been on the road through China, Central Asia, and Eastern Europe.
Wade Shepard writes on:
Promoting, monitoring and protecting your brand online
Wade Shepard
Author and Contributor at Forbes, Reuters and others
Wade is an itinerant journalist who has been moving through the world since 1999. He is the author of "Ghost Cities of China" which recounts the 2.5 years he spent in China's sparsely populated new cities. His next book is about the revival of the Silk Road, and he has been on the road through China, Central Asia, and Eastern Europe.
Wade Shepard writes on:
Latest initiatives from Amazon and other platform against counterfeits, and their limitations
The criminal roots of much of the counterfeiting production and distribution
How to fight this digital issue with technology
The Shanzhai ecosystem of hundreds of thousands of manufacturers that extend across China
The criminal roots of much of the counterfeiting production and distribution.
Latest initiatives from Amazon and other platform against counterfeits, and their limitations
How to fight this digital issue with technologyt
Marketplaces and governments promise to take action, but in the mean time companies' customers, reputation and sales are at stake.
Conrado Lamas
VP of Communications at Red Points
Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Red Points is trusted by:
Promoting, monitoring and protecting your brand online
Conrado Lamas
VP of Communications at Red Points
Red Points is a technology solution that detects and enforces more than 150,000 brand infringements every month for more than 250 clients. Red Points matches an advanced keyword monitoring system with image recognition to identify all your brand assets online and detect abuses in a matter of seconds.
Red Points is trusted by:
Wade Shepard
Author and journalist featured at:
How technology can detect, validate and enforce intellectual property infringements over the web.
Wade Shepard
Author and journalist featured at: