Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
Stolen on Kickstarter: protecting your innovative product
Stolen on Kickstarter: protecting your innovative product
About speakers
When Mighty Mug realized that bad actors all over the internet were selling knock-off versions of their products on various online marketplaces, they had no other options but to fight back.
In this insightful talk, Jayme Smaldone, Founder & CEO of Mighty Mug, discusses how they were able to effectively shut down the production of their counterfeit products and stop the goods from even being manufactured or exported.
Tune in for best practices on how to set up your brand protection strategy if you are an early-stage start-up with a limited budget.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
When Mighty Mug realized that bad actors all over the internet were selling knock-off versions of their products on various online marketplaces, they had no other options but to fight back.
In this insightful session, Jayme Smaldone, Founder & CEO of Mighty Mug, discusses how they were able to effectively shut down the production of their counterfeit products and stop the goods from even being manufactured or exported.
Tune in for best practices on how to set up your brand protection strategy if you are an early-stage start-up with a limited budget.
Juan Cichero
Head of Brand Protection - Marketplace
at Mercado Libre
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
BRAND PROTECTION TALK
Top 7 threats facing your business - and how to respond
BRAND PROTECTION TALK
Length: 15 min
WATCH NOW
Session overview
In this Brand Protection Talk you’ll learn
2
In this Brand Protection Talk
you’ll learn
Jayme Smaldone
CEO Mighty Mug
GUEST
Jayme Smaldone is the founder and CEO of Mighty Mug, the innovative coffee mug that grips to your table when knocked into, but lifts naturally.
With more than four million units sold around the world and a quarter of a billion media impressions, Mighty Mug is proof that a little magic can go a long way.