Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
tech can gather data for business intelligence and legal actions
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How
How to build a sustainable brand protection strategy by leveraging data
The secret formula for putting together a
top-notch brand protection plan
The secret formula for putting together a top-notch brand protection plan
About speakers
When it comes to dealing with online brand abuse, the more you wait, the more chances you give the bad actors to make money off of your valuable assets. Not taking any action against counterfeit products can also cause serious damage to a brand’s reputation.
In this talk, James A Larson, Deputy General Counsel of Intellectual Property (IP) at Purple shares his secret formula to beat counterfeiters at their own game.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
When it comes to dealing with online brand abuse, the more you wait, the more chances you give the bad actors to make money off of your valuable assets. Not taking any action against counterfeit products can also cause serious damage to a brand’s reputation.
In this talk, James A Larson, Deputy General Counsel of Intellectual Property (IP) at Purple shares his secret formula to beat counterfeiters at their own game.
Juan Cichero
Head of Brand Protection - Marketplace
at Mercado Libre
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
BRAND PROTECTION TALK
Top 7 threats facing your business - and how to respond
BRAND PROTECTION TALK
Length: 15 min
WATCH NOW
Session overview
James Larson is Deputy General Counsel of IP at Purple.
James’s work focuses primarily on the preparation and prosecution of patents, trademarks, and copyrights as well as the policing and enforcement of all of Purple’s intellectual property.
He has been with Purple for just over three years and prior to joining Purple was an IP attorney and shareholder with Dentons – Durham Jones and Pinegar in Salt Lake City, Utah.
James has also worked in-house previously at smaller companies in the nanotechnology and medical fields.
James A. Larson
Deputy General Counsel of IP at Purple
GUEST
In this Brand Protection Talk you’ll learn
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In this Brand Protection Talk
you’ll learn