Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source. 

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About Red Points

About speakers

Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.

A practical overview of strategies IP professionals can leverage to enforce their intellectual property rights on social media

That’s why in this webinar Red Points and 100% will share:

Protecting your trademark & copyright on social media in 2022

Protecting your trademark & copyright on social media in 2022

As a result of social media and online advertising, bad actors are becoming more adept at stealing otherwise protected images or other content to drive shoppers to their fraudulent listings.

In the age of social media shopping, IP professionals will increasingly face infringement cases on these platforms. However, in the absence of an effective brand protection strategy focused on social media, detecting or enforcing each case will become significantly more difficult in 2022 and beyond.

As a result of social media and online advertising, bad actors are becoming more adept at stealing otherwise protected images or other content to drive shoppers to their fraudulent listings.

In the age of social media shopping, IP professionals will increasingly face infringement cases on these platforms. However, in the absence of an effective brand protection strategy focused on social media, detecting or enforcing each case will become significantly more difficult in 2022 and beyond.  

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Juan Cichero
Head of Brand Protection - Marketplace 
at Mercado Libre


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Maral Behnam-Garcia
Director, Brand Protection 
& Intellectual Property at Wish.com



ON DEMAND WEBINAR

Top 7 threats facing your business - and how to respond

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ON DEMAND WEBINAR

Length: 50 min

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Session overview:

In partnership with WTR

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Tips on how brands can start putting the right mechanisms into place to deter bad actors from targeting your brand on social media such as TikTok, Facebook, Instagram, and many others
ew detection and removal techniques to tackle fake websites at scale

See real-life examples of how 100%, a premium sports performance brand providing riders with the highest quality in protection and style, are using a single brand protection tool to get full visibility over their Intellectual Property usage on social media

Daniel
Shapiro

VP of Brand Relationships at Red Points

MODERATOR

MODERATOR

After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders.

Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

Carrie
Hedeyati

Intellectual Property Counsel at 100%

SPEAKER

Carrie Hedayati heads a boutique trademark practice in the San Diego area, in addition to serving as in-house Intellectual Property Counsel for 100% Speedlab.

Carrie earned her Juris Doctor from California Western School of Law, her M.B.A. in Global Business Management from the Forbes School of Business & Technology at the University of Arizona Global Campus, and her Bachelor of Arts in Fashion Merchandising from California State University, Long Beach.

But, her education in intellectual property began in high school, on her first day of work at Dairy Queen® when she was tasked with making tray after tray of Dilly® bars to perfect their registered ice cream curl trade dress.

Alan
Valencia

Online & Brand Enforcement at 100% Speedlab

MODERATOR

SPEAKER

Alan earned his Bachelor's degree in Finance at the University of San Diego School of Business.

Alan was first introduced to the world of intellectual property and counterfeits when he joined the 100% team.

Here is where he manages the day-to-day enforcement.