Red Points’ mission is to make the Internet a safer place for brands and consumers. Thanks to Artificial Intelligence, Red Points has transformed an industry traditionally led by intellectual property lawyers and services-focused companies into a scalable, cost-effective solution to cut online infringements at the source.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
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Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
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How
tech can gather data for business intelligence and legal actions
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How
How to build a sustainable brand protection strategy by leveraging data
5 Proactive Brand Protection Strategies General Counsel Should Employ to Avoid the Whack a Mole effect
The secret formula for putting together a top-notch brand protection plan
About speakers
By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, they had customers unknowingly purchase counterfeit items of their products via social media, eCommerce, marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces.
After witnessing a spike of infringing online listings, it quickly became apparent to Purple's General Counsel that the traditional approach to detection and removal wouldn't cut it. The sheer number of counterfeiters required a holistic approach that would both deter counterfeiters from stealing their trademarks, and copyright whilst preventing the "whack-a-mole effect."
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, they had customers unknowingly purchase counterfeit items of their products via social media, eCommerce, marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces.
After witnessing a spike of infringing online listings, it quickly became apparent to Purple's General Counsel that the traditional approach to detection and removal wouldn't cut it. The sheer number of counterfeiters required a holistic approach that would both deter counterfeiters from stealing their trademarks, and copyright whilst preventing the "whack-a-mole effect."
Juan Cichero
Head of Brand Protection - Marketplace
at Mercado Libre
Maral Behnam-Garcia
Director, Brand Protection
& Intellectual Property at Wish.com
BRAND PROTECTION TALK
ON DEMAND WEBINAR
Top 7 threats facing your business - and how to respond
ON DEMAND WEBINAR
In partnership with WIPR
Length: 50 min
WATCH NOW
Session overview
How Purple's legal team is tackling global bad actors on a large scale with its 5 game-changing brand protection strategies
In this webinar with Purple, and Red Points you’ll learn:
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How Purple is leveraging trademark, copyright, trade dress, and many more to deter counterfeiters from going after their brand
How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organization
In this webinar with Purple, and Red Points you’ll learn:
After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders.
Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Daniel Shapiro
VP of Brand Relationships
at Red Points
MODERATOR
James A Larson
Deputy General Counsel
of IP at Purple
SPEAKER
James Larson is Deputy General Counsel of IP at Purple.
James’s work focuses primarily on the preparation and prosecution of patents, trademarks, and copyrights as well as the policing and
enforcement of all of Purple’s intellectual property.
He has been with Purple for just over three years and prior to joining Purple was an IP attorney and shareholder with Dentons – Durham Jones and Pinegar in Salt Lake City, Utah.
James has also worked in-house previously at smaller companies in the nanotechnology and medical fields.