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Protecting Your Brand On Alibaba

Protecting your brand on the world’s largest group of ecommerce sites is no small task. However, with Red Points’ technology brands can automatically detect and remove fake products in a matter of hours.

Automate your brand protection across Alibaba Group

Alibaba group boasts more than 466 million active users, but its history of counterfeits is well documented. Many brands have suffered intensely from counterfeits or illegal replicas on one or more of the group’s sites, but the task of policing them can be overwhelming.

Alibaba’s Intellectual Property Protection Service has improved removal times, although the immense job of detecting fake products still lies with the IP owner. Monitoring Alibaba effectively is costly and time-consuming.

Red Points’ software can detect fake items, document them and send removal requests to Alibaba. The platform provides users with a self-improving detection and validation system based on a simple, task-flow platform.

“We’ve been with Red Points for two months and the results have been more than positive. Thanks to their help, we have been able to put an end to online counterfeiting of our brands. The Red Points team have allowed us to advance the protection of our digital activities.”

Anna Carbonell, Brand Protection Manager at Hawkers

Benefits of Red Points

  • Quick software onboarding timeline
  • User experience focused dashboard
  • Comprehensive search capability in multiple languages
  • 96% success rate of detections to removals.
  • Real-time data and alerts
  • Self-improving search facilities based on machine-learning
  • Gain valuable data insights into your brand’s black market appeal

Learn more about our product

Let’s get down to the details. Find out exactly how our product takes care of your brand protection online.