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Alibaba group boasts more than 466 million active users, but its history of counterfeits is well documented. Many brands have suffered intensely from counterfeits or illegal replicas on one or more of the group’s sites, but the task of policing them can be overwhelming.
Alibaba’s Intellectual Property Protection Service has improved removal times, although the immense job of detecting fake products still lies with the IP owner. Monitoring Alibaba effectively is costly and time-consuming.
Red Points’ software can detect fake items, document them and send removal requests to Alibaba. The platform provides users with a self-improving detection and validation system based on a simple, task-flow platform.
“We’ve been with Red Points for two months and the results have been more than positive. Thanks to their help, we have been able to put an end to online counterfeiting of our brands. The Red Points team have allowed us to advance the protection of our digital activities.”
Anna Carbonell, Brand Protection Manager at Hawkers
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