Many brands experience pressure on prices on ecommerce sites due to competing sellers. However, when these sellers use counterfeits, this makes the competition unfair. These sellers buy cheap fake products and capitalise on a brand’s investment in reputation and marketing.
Despite eBay’s VeRO program, preventing counterfeits appearing requires constant monitoring of each listing claiming to be genuine and vigilance on each eBay domain; this process is costly and time-consuming.
Red Points’ software is able to detect fake items on the seller list, document them and send a removal request to eBay. The platform provides users with a well structured, easy-to-use case management system, which automates the process of protecting your brand.
“It used to take up a lot of our time and now we can just focus on design and doing our core jobs.”
Ben Pearce, Marketing Manager at David Trubridge
Let’s get down to the details. Find out exactly how our product takes care of your brand protection online.