Social Media has become a hotbed of counterfeits. The problem is only not confined to imitation profiles but now extends to well-designed adverts offering seemingly genuine products at a discount price.
Finding and removing posts, adverts, and profiles that infringe on a brand’s IP is a 24/7 job. Manually searching for and documenting these incidents is a time-consuming and expensive task.
Red Points’ software is able to detect these incidents, document them and send a site-specific removal request. The platform uses machine-learning tech that will self-improve its search and validation parameters, all in a user-friendly, task-flow dashboard.
“We were surprised that counterfeits were being sold and promoted on the same social media channels we use for our own marketing.”
Tobias Kuhlmann, Director of PR & Marketing at Paul Hewitt
Let’s get down to the details. Find out exactly how our product takes care of your brand protection online.