How fake products affect design homeware brands

In this research, we investigate what drives customers into buying counterfeit homeware products rather than those from genuine and well-known brands. The document covers key findings on people’s buying behaviours online, fake products online and the effect of counterfeits on businesses.

This research is aimed at businesses within the homeware and furniture industry, seeking to understand consumer perceptions and attitudes towards design homeware products, specifically when shopping online.


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