How fake toys on Amazon affect your business

This research serves as a guide to understand parents’ attitudes towards counterfeits and the resulting consequences for businesses, as it covers key findings on parents’ buying behaviours online, fake products online and the effect of counterfeits on businesses.

This document is aimed at businesses within the toy and baby product industry, seeking to understand the relationships between parents, online shopping platforms and counterfeits, especially the risks, level of awareness and attitudes of parents with regards to shopping online.



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