Selecting a Brand Protection Solution

Brand protection is a modern day necessity, without it companies risk losing investment, hard fought brand reputation and ultimately sales. From Nike to Barcelona FC, major brands have to protect their Intellectual Property. This guide aims to break down some of the technical jargon and highlight some of the most important areas to consider when selecting a service.

We discuss aspects of selecting a brand protection service such as:

  • Why a technological solution is better than a traditional legal firm
  • What areas a good brand protection service should monitor
  • What level of reach and efficiency you should expect from a brand protection service.

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