Understanding counterfeits online & Chinese IP protection
This webinar covers common problems associated with China and e-commerce that businesses regularly face. We aim to cover issues such as counterfeiting, trademark squatting, unauthorized distributors and the sale of IP infringing products online. Our experts explain the best practices that any business can implement as preventative measures against all the issues covered.
The structure of the webinar
1. About China IPR SME Helpdesk
2. Potential issues when operating in China (10-15 minutes)
Blackmail, customs issues and legal action
Distributors, manufacturers and supply chain weak points.
Online sale & distributions and offline source
3. Best practices to protect your brand
4. Questions and further discussion (10 min)