With an expected increase in online shopping and customers potentially focusing more on price this year given the pandemic, some shoppers may fall victim to merchants selling fake goods. That can harm the real brands, Daniel Shapiro, vice president of strategic partnerships and brand relationships at Red Points, stated.
“At a time when businesses are looking to recoup recent losses, ensuring brand protection will be essential to protecting retailers’ bottom line this holiday shopping season,” Shapiro said in a statement.
Consumers were concerned about counterfeit goods long before the holiday season kicked off. Back in March, another report from Red Points found that 68% of consumers were worried about buying fake or low-quality goods online due to the COVID-19 pandemic.
Read the full article in Retail Dive.