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Resources

We have all the information you need to protect your brand or content.

Preserving your creativity against online counterfeits

Jayme Smaldone, Founder and CEO of Mighty Mug, the world’s first drinkware line that cannot fall and break, and Stephen Key, successful entrepreneur, award-winning product artist, bestselling author and renowned IP strategist, will both share their insight on how to protect your creativity.

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Protecting your IP in China

With more than 20 years of experience in IP protection, Dan Harris knows a thing or two about how to protect your business and product in and from China. In this webinar, we discuss best practices as well as documentation and registrations.

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Applying artificial intelligence in online brand protection

Red Points has been applying machine-learning technology in features such as keyword monitoring and image recognition. In this webinar, we discuss how can these technologies be applied to protect intellectual property online.

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Fighting fake design furniture on ecommerce platforms

Red Points has partnered with the Australian Furniture Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.

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Counterfeit products on social media

Now that major platforms and brands are using cutting edge technology to enforce intellectual property, counterfeiters are looking for new channels to reach and deceive consumers. In this webinar, we talk about taking action against fakes on Facebook, Instagram and other social media platforms.

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A war on keywords: IP infringements & keyword cycles

In this webinar, our brand protection experts discuss how as online brand protection becomes more efficient, counterfeiters are changing their tactics to reach consumers. We give focus on brand protection evasion techniques and how technology can monitor, predict and tackle them.

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Counterfeits on Amazon: What can brands do?

Amazon and other online marketplaces opened pandora’s box of Chinese counterfeits and now they don’t know what to do. For this Webinar, Red Points teamed up with Wade Shepard to talk about about what businesses can do to protect their sales and reputation from fakes online.

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Anti-counterfeiting technology and IP law firms

For this webinar, Red Points has partnered with IP Cybercrime to share insights about the tools that will help set your business apart from the competition. We explain how automation can help escalate a firm’s business and how, by using legal tech, they can improve the quality and quantity of IP services.

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Trademarks, Digital-Policing Strategies

For this webinar, Red Points has partnered with IP Watchdog to talk about the importance of protecting your trademark online. We provide insights on guarding against online infringements, as well as tips on how to plan and execute an efficient trademark policing program.

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Beyond Brand Awareness

In this webinar, we partner up with Buzzsumo to provide insights on promoting & protecting your business online. We discuss the new challenges and risks today’s digital world can bring, especially to brands that are not protected, as well as the best practices to monitor your brand online effectively.

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3D printing and the future (or demise) of Intellectual Property

In this webinar, we discuss the opportunities 3D printing will bring to the manufacturing industry, as well as the challenges this technology will pose in terms of Intellectual Property.

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Nailing your corporate brand with a visual hammer

In this webinar, we explain how successful brands use images to create an emotional connection with consumers in order to leave a stronger impression on their minds.

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How to protect your product idea

In this webinar we explain how to identify the product ideas that bring the biggest opportunities, and how to protect them from the threat posed by counterfeits.

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How to make your product go viral

This webinar shares interesting insights on how social influence works and how it drives certain products and ideas to catch on.

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Combating Repeat IP Infringers

This webinar provides a professional discussion on the best practices for online and offline IP protection strategies, as well as advice and helpful tools that can aid in the building of strong legal cases against infringers.

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6 Critical Strategies to Scale your Brand Globally

This webinar covers common problems associated with China and e-commerce that businesses regularly face.

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Understanding counterfeits online & Chinese IP protection

This webinar covers common problems associated with China and e-commerce that businesses regularly face.

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