In Red Points we specialize in Intellectual Property protection and defend brands online, using a combination of our experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
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About Red Points
About Red Points
About speakers
Red Points Brand Intelligence platform covers your full brand exposure to protect your sales, reputation, and customers against infringements.
As the CFO & Founder of Pura Vida Bracelets, Paul Goodman has cemented himself as one of the country’s leading entrepreneurs in retail and ecommerce. Featured in Forbes’ 30 Under 30 in 2015, Paul’s business ventures began over 8 years ago after a surfing trip to Costa Rica where he saw the opportunity to market the local artisan’s bracelets to the masses back home in the US.
Helena has over 10 years’ experience leading and scaling Customer Success and Operations’ teams in SaaS early-stage businesses, including companies like Olapic, Flixmedia and Usablenet.
She heads Red Points’ Customer Success team, with a strong focus on putting the right foundations and capabilities to scale, ensuring optimal retention of our clients and fueling high-growth through upselling and advocacy.
Paul Goodman
CFO / Co-Founder
SPEAKER
What digital tools, processes and strategies are behind Pura Vida’s success
In this webinar you will learn
2
First-hand stories
of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
What you will learn
3
How
visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
3
How
tech can gather data for business intelligence and legal actions
1
How
How to build a sustainable brand protection strategy by leveraging data
Panel discussion with Daniel Wellington, The European Commission and eBay
From $6 Bracelets to a $130M Brand While Keeping Counterfeiters Off Social Media
ON DEMAND DIGITAL EVENT
From $6 Bracelets to a $130M Brand While Keeping Counterfeiters Off Social Media
ON DEMAND LIVE EVENT
In this webinar
you will learn
About speakers
As the CFO & Founder of Pura Vida Bracelets, Paul Goodman has cemented himself as one of the country’s leading entrepreneurs in retail and ecommerce. Featured in Forbes’ 30 Under 30 in 2015, Paul’s business ventures began over 8 years ago after a surfing trip to Costa Rica where he saw the opportunity to market the local artisan’s bracelets to the masses back home in the US.
Helena Salsas
Goblal VP of Customer Success and ROW commercial
SPEAKER
WATCH WEBINAR
We all know that counterfeiting is a billion dollar industry. What you need to know is how Pura Vida was able to successfully fight back against counterfeiters on social media, while continuing to grow their sales from $6 bracelets to $130M in a few years.
Paul Goodman
CFO / Co-Founder
SPEAKER
Helena has over 10 years’ experience leading and scaling Customer Success and Operations’ teams in SaaS early-stage businesses, including companies like Olapic, Flixmedia and Usablenet.
She heads Red Points’ Customer Success team, with a strong focus on putting the right foundations and capabilities to scale, ensuring optimal retention of our clients and fueling high-growth through upselling and advocacy.
What you will learn
1
How
How to build a sustainable brand protection strategy by leveraging data
2
Real examples
of how Red Points help companies identify patterns and trends to make informed decisions, not assumptions
3
How
tech can gather data for business intelligence and legal actions
We all know that counterfeiting is a billion dollar industry. What you need to know is how Pura Vida was able to successfully fight back against counterfeiters on social media, while continuing to grow their sales from $6 bracelets to $130M in a few years.
Description
What are the new geographical priorities right holders should focus and target efforts on in 2020
First hand stories of how Red Points helped renowned brands leverage data to enhance efficiency in detecting and enforcing online counterfeits
How visual data can provide your brand with the full picture over your online presence and help build a sustainable brand protection plan for your business
How tech can gather data for business intelligence and legal actions
Description
Session | 3 out of 4
Length | 15 mins
Session | 3 out of 4
Length | 15 mins
1
2
3
1
What digital tools, processes and strategies are behind Pura Vida’s success
How Pura Vida managed to build a global brand with a value of over $130M
2
3
How Pura Vida used Red Points’ Brand Intelligence Platform to enjoy one of the lowest levels of counterfeiting in social media
Helena Salsas
Goblal VP of Customer Success and ROW commercial
SPEAKER
Sandro Chiesura
Senior Legal Counsel IP Global Rights Owner at eBay
SPEAKER
Sandro manages the VeRO program, in particular re Germany, Italy, Austria and Switzerland.
How Pura Vida managed to build a global brand with a value of over $130M
How Pura Vida used Red Points’ Brand Intelligence Platform to enjoy one of the lowest levels of counterfeiting in social media
Harrie Temmink
Deputy Head of the Intellectual Property and Fight Against Counterfeiting Unit at the European Commission
SPEAKER
Harrie joined the European Commission in 2003 and worked at the Industrial Property Unit of DG Internal Market and Services (2003-2008); as a Member of Cabinet of Mrs Meglena Kuneva, European Commissioner for Consumer Affairs (2008-2010), and as Deputy Head of the Online and Postal Services Unit (2011-2014) and the Public Interest Services Unit (2014-2017).
