webinar

6 Critical Strategies to Scale your Brand Globally

Do you worry that your brand might be stagnating? or that your market is saturated and it’s increasingly difficult to get returns on your marketing day after day? It might be time to scale your brand to a global level. Red Points has invited the world-renowned branding expert Karen Post as the featured speaker on this webinar.

Karen will share with us insights and real examples of how to present your brand to an international audience from her 30 years of professional experience in Branding and Communications.

The structure of the webinar

  • Build and communicate your brand, with real examples
  • 3 secrets to sharpen your brand storytelling
  • How to empower key influencers to make your mission possible
  • Stretch your budget with low-cost, high-impact actions
  • Socialize planning with all employee levels
  • How to protect your business against brand abuse

WATCH THE WEBINAR

The Speaker

Karen Post

International Branding Expert

Karen is an entrepreneur, international branding authority, and author of the books Brand Turnaround and Brain Tattoos. Karen has been working for more than 30 years with Branding and Communications with organizations that range from start-ups to Fortune 500 companies such as ACNielsen, Pepsi and Procter & Gamble.
The Speaker

Toni Perez

VP of Marketing and Product

Toni has been working in the internet industry in the last 10 years, and is an expert in the protection against brand abuse at Red Points. He’s in charge of Red Point’s IP monitoring and enforcement platform, a cornerstone of the company’s solution against brand abuse which detects more than 150,000 IP infringements every month.disputes and enforcement cases related to the sale and export of counterfeited products in China