Taking action against fakes on Facebook, Instagram and other social media platforms.
It makes sense, when we talk about the growing problems of counterfeits online, everybody looks at the major ecommerce players out there.
Nevertheless, for this reason counterfeiters are looking more and more to sources that were considered unsuspicious not very long ago.
Facebook, Instagram and other social media channels are often matched with hidden web chats such as WhatsApp or Telegram.
When major platforms and brands are using cutting-edge technology to enforce intellectual property, counterfeiters won’t simply stop, they’ll just change strategies.
The structure of the webinar
The most common evasion techniques used by counterfeiters on social media.
What Facebook and other platforms have been doing to address the problem.
Both big and small actions brands should take on these platforms.
Litigation vs. enforcement actions, both opportunities and limitations.
WATCH THE WEBINAR
Director of Brand Protection, GIPC, U.S. Chamber of Commerce
Besides her leading position at the U.S. Chamber of Commerce’s Global Innovation Policy Center, Ms. Brill is the Executive Director of the Global Brand Council. She advocates for the protection of IP rights both online and in physical markets, with a special focus on designing public policy solutions to combat counterfeit goods.
Partner at Sterne Kessler
Monica Talley heads Sterne Kessler's Trademark, Advertising, and Anti-Counterfeiting Practice. For more than 17 years she has specialised in strategic trademark counselling and portfolio management, developing anti-counterfeiting solutions and strategies, and trademark enforcement.
Founder of IP Watchdog and Patent Attorney
Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognised multiple times by the American Bar Association as a top 100 legal blog.
Brand Protection Development Manager at Red Points
Bruno has extensive experience in Intellectual Property and Brand Protection in companies such as Facebook, Youtube and Twitter. He is an expert in counterfeits on online platforms and supports partnership programs between new and traditional ecommerce platforms.