Crowdfunding Campaigns for Creative Brands

How to prepare for counterfeits and International shipping needs

You did it! – after many sleepless nights, you have reached (or even exceeded) your fundraising goal and are looking to take your business to the next level. Nobody said it would be easy, but there are challenges that come with launching a successful product you might not be prepared for. Apart from the usual hurdles of marketing and sales, taking your product to the next level usually brings difficulties to do with shipping and also illegal imitation products. Counterfeits and higher shipping costs are both unfortunate side effects of a growing business, that’s why they should – without a doubt – be on every budding entrepreneurs’ to-do list before or immediately after embarking on a crowdfunding campaign.

In this webinar, Red Points teamed up with the lovely people of Easyship and Mighty Mug to get you all set on your crowdfunding journey:

The structure of the webinar

  • An insider’s view of how to build on your crowdfunding success.
  • How to build a smart international shipping strategy.
  • Why fake products should not be an afterthought for your business.
  • Q&A with Mighty Mug’s Founder Jayme Smaldone.


The Speaker

Ryan Powell

Senior Director North America at Easyship

Ryan works at Easyship, an all-in-one shipping platform for global ecommerce, streamlining logistics from checkout to delivery. Easyship offers more than 100+ shipping services from major couriers such as DHL, FedEx, USPS and UPS, at prices discounted up to 70%. For each order, its technology compares all shipping couriers and gives transparency to the buyer on delivery time and shipping costs.
The Speaker

Jayme Smalldone

Founder & CEO of Mighty Mug

After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
The Speaker

Gordon McConnell

Content Marketing Manager at Red Points

Gordon is the head of Red Points' Content Marketing Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.