Red Points has partnered with the Australian Furniture Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.
Are buyers of design items aware of the risk of fake and imitation items on ecommerce platforms?
A study conducted by Red Points found that 82% of design consumers on Amazon favour replicas over original products. Furthermore, most of them do not feel confident they can identify non-genuine products online.
These buying habits directly affect furniture brands. Both their reputation and consumer loyalty is potentially at stake.