Why do some products, ideas, and behaviours get more word of mouth promotion than others? Jonah Berger is a Professor of Marketing at the Wharton School at the University of Pennsylvania and has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.
The bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, Jonah will explain the science of how people make decisions, diffuse ideas, and social influence shapes behaviour.
Brands and businesses that understand how their products or services can “catch on” will be able to embed virality beyond their marketing strategy. A product that has been conceptualized and designed to be viral has unique growth potentials and represents an incredible business opportunity.
The structure of the webinar
The 6 principals of virality
The behavioral science behind a viral idea
Using scarcity and exclusivity to make your product more desirable
Real examples of small businesses that made their products contagious
WATCH THE WEBINAR
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Associate Professor of Marketing at the Wharton School
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious and Invisible Influence. He has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work