Why do some products, ideas, and behaviours get more word of mouth promotion than others? Jonah Berger is a Professor of Marketing at the Wharton School at the University of Pennsylvania and has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.
The bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior, Jonah will explain the science of how people make decisions, diffuse ideas, and social influence shapes behaviour.
Brands and businesses that understand how their products or services can “catch on” will be able to embed virality beyond their marketing strategy. A product that has been conceptualized and designed to be viral has unique growth potentials and represents an incredible business opportunity.