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The unprecedented growth of e-commerce in the last decade has brought unique opportunities for both small and big brands. However, these opportunities come with greater risks, and this is why counterfeiting now accounts for 5% of all goods imported into the EU alone.
Is it possible to protect your business from this threat? To answer this question and provide attainable solutions, Red Points has teamed up with Stephen Key, a successful entrepreneur, award-winning product artist, bestselling author, and renowned intellectual property strategist.
Counterintuitive strategies and real-life
examples on how to safeguard your innovations