webinar

How to protect your product idea

Counterintuitive strategies and real-life examples on how to safeguard your innovations

The unprecedented growth of e-commerce in the last decade has brought unique opportunities for both small and big brands. However, these opportunities come with greater risks, and this is why counterfeiting now accounts for 5% of all goods imported into the EU alone.

Is it possible to protect your business from this threat? To answer this question and provide attainable solutions, Red Points has teamed up with Stephen Key, a successful entrepreneur, award-winning product artist, bestselling author, and renowned intellectual property strategist.

The structure of the webinar

  • The product ideas that bring you the biggest opportunities, and how to protect them
  • Good and bad examples of how to safeguard your product and brand
  • Precautions you must have when selling your product abroad
  • How to monitor and prevent brand abuse online

    Counterintuitive strategies and real-life

    examples on how to safeguard your innovations

WATCH THE WEBINAR

The Speaker

Stephen Key

Author and co-founder of InventRight

Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas, and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection has to ensure the success of any product.