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Ecommerce has reshaped the modern marketplace in recent years. But this new form of trade, while an improvement, also comes with its own set of unique challenges.
As well as eliminating the need for long lines at physical stores, ecommerce opens new markets for your business. But, on the other side of the coin, there is a dark side of this: counterfeits.
However, fret not! It’s possible to protect your business from this threat. Jayme Smaldone, Founder and CEO of Mighty Mug, the world’s first drinkware line that cannot fall and break, and Stephen Key, successful entrepreneur, award-winning product artist, bestselling author and renowned IP strategist, will both share their insight on how to protect your creativity.