Preserving your creativity against online counterfeits

Actionable tips to protect your innovations from being stolen by bad actors.

Ecommerce has reshaped the modern marketplace in recent years. But this new form of trade, while an improvement, also comes with its own set of unique challenges.

As well as eliminating the need for long lines at physical stores, ecommerce opens new markets for your business. But, on the other side of the coin, there is a dark side of this: counterfeits.

However, fret not! It’s possible to protect your business from this threat. Jayme Smaldone, Founder and CEO of Mighty Mug, the world’s first drinkware line that cannot fall and break, and Stephen Key, successful entrepreneur, award-winning product artist, bestselling author and renowned IP strategist, will both share their insight on how to protect your creativity.

The structure of the webinar

  • Precautions you must take before launching a product on Kickstarter
  • The right steps to prevent brand abuse on the Internet
  • How technology is the best way to protect your IP online


The Speaker

Jayme Smaldone

Founder & CEO of Might Mug

After a spilled mug ruined an important computer, Jayme decided to create a new type of mug: one that would stand up to falling down and ruining your day (or pants). He came up with the idea of Mighty Mug powered by their patented Smartgrip. Currently, their team numbers more than 15 people, with distribution in over 30 countries. Their goal remains the same: to save you from nasty spills.
The Speaker

Stephen Key

Author & Founder of InventRight

Stephen Key is an award-winning inventor and entrepreneur who has licensed more than 20 products. He is the co-founder of InventRight, a company that teaches people how to license their ideas, and author of the bestseller One Simple Idea. The ideas he has licensed over the past 35 years have sold in Walmart, 7-Eleven, and Disney stores worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. His experience in licensing has taught him the importance IP protection has to ensure the success of any product.
The Speaker

Conrado Lamas

VP of Communications at Red Points

Conrado has been working in communications and digital marketing for more than 10 years and is the head of Red Points' Comms Department. Red Points is a technology solution that detects and enforces more than 200,000 brand infringements every month for more than 300 clients.