Trademarks, Digital-Policing Strategies

Monitor counterfeiters, brand abuse, and licensees with an efficient trademark-management program

Trademark problems are much easier to solve when they’re detected fast.

That’s why Red Points has partnered with IP Watchdog to produce this webinar on how to plan and execute an efficient trademark policing program.

Policing trademarks comes in two parts: Guarding against infringement, and making sure those who lawfully are using your trademarks are living up to requirements and not causing harm to the brand.

Without a comprehensive trademark policing regime in place, which continually checks quality and authorized users, the trademark can become significantly damaged.

The structure of the webinar

  • The importance of having a proactive trademark policing program.
  • How to design a systematic approach to identify infringements and counterfeits.
  • How to use technology to effectively monitor the web.


The Speaker

Nate Davis

Brand Protection Director at Red PointsBrand Protection Manager at Whirlpool

Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.
The Speaker

Gene Quinn

IPWatchdog.com founder

Gene Quinn is a patent attorney and a leading commentator on patent law and innovation policy. Mr. Quinn is the Founder and Editor of IPWatchdog.com, which he started in 1999. IPWatchdog.com has been recognized multiple times by the American Bar Association as a top 100 legal blog.
The Speaker

Joan Porta

Brand Protection Director at Red Points

Joan has worked with online IP enforcement company Red Points for over five years and is their head of brand protection. He is a specialist in intellectual property rights online and enforcement. Joan has used his expertise to help create legal technology that can enforce IP rights online quickly.