As online brand protection becomes more and more efficient, counterfeiters are changing their tactics to reach consumers. In this report, we investigate the evasion techniques adopted by counterfeiters.
Brands now use protection services which monitor products using their brand name and are able to identify fake products on e-commerce sites. This has become a problem for counterfeiters as they are having their product listings removed before they can sell a significant amount.
Using Red Points’ technology, we were able to track the lifecycle of keywords and uncover a range of tactics.