Grappling with counterfeits

The challenge

Tatami was inundated with counterfeits across multiple sales channels, from dedicated websites to well-known online marketplaces. Counterfeiters were offering their products at 30% of the retail price and promoting the fakes on social media. Despite Tatami’s best efforts to remove these sites, counterfeiters were able to relaunch sites under new domains and repost items under new seller IDs.

The Solution

Red Points detected Tatami’s counterfeit products and reached out to them directly. The Tatami team were initially cautious, believing they would need the services of a lawyer to enforce their trademark and copyright. However, after trialling Red Points it became clear that the tech solution Red Points offered was able to cover their problems on social media and websites in a more comprehensive and cost-effective manner than any traditional law firm could.

The Result

Tatami has seen the removal of hundreds of trademark infringements. With their staff trained to use Red Points software, they are able to see the status of each infringement and number of incidents that occur each day. With Red Points Tatami is able to maintain its brand integrity and prevent counterfeits cheapening its brand value over time.