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A dangerous choice

100% fights against the counterfeits that put its reputation at risk



Domains found offering counterfeits


Value of fakes removed to date


Estimated return on investment

The challenge

100%, the brand that dominates the motocross goggles market in America, discovered fake versions of their products in a number of Chinese marketplaces, such as Aliexpress and Alibaba, but also on Facebook and Instagram. When it became apparent that all their time, money, and reputation were in danger, they tried to fix it themselves. But given the scale of the issue, they weren’t able to make enough of an impact.

The solution

According to Costello, their design is a critical element of their products. They invest a great deal of time and money into the development and quality of their optics and lenses, and the materials are chosen and designed for athletes. When they discovered the counterfeits online, they could not believe it. They got in contact with Red Points since they knew that they couldn’t handle it by themselves and that the only way to solve this online problem would be a technological solution.

The result

100% has been using Red Points for over a year now, and more than 121,377 infringing products have been removed, which represents a success rate of 96.9%. Counterfeits have been found on more than 1,164 online platforms: on marketplaces, domains and social media.


100% is an original brand that was launched in 2012, starting with motocross goggles and expanding into performance eyewear, mountain biking gear, and helmets, producing a wide variety of high-performance products for athletes. The company employs just over 40 employees in San Diego and several other people in various locations around the world.

Sports industry
San Diego, California, USA

Sports Industry

“Those who buy counterfeits products should know they are not getting the quality of product that they expect. This can have a really damaging effect on the brand in the marketplace”

Francis Costello
COO at 100%


Remove Fakes


Online Reputation


Protect Customers

100% - Sportswear

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