No counterfeit with your coffee

The Challenge

The KeepCup mission is founded on reducing waste and encouraging sustainable consumption. As a result, the company developed an enthusiastic following among thoughtful coffee drinkers all over the world. But shortly after launch, KeepCup began finding reports of customers having negative experiences with their products.

The Solution

Fakes had begun popping up all over the place. At first, the company tried to address infringement on an individual basis, but it was just too expensive and time-consuming for the small team. So they turned to Red Points’ simple, scalable solution to tackle counterfeits fast.

The Result

KeepCup now has a global solution for finding and removing infringements quickly. The proactive platform identifies and addresses a majority of infringements automatically, leaving the KeepCup team free to focus on growing their business and finding new ways to fight waste.