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No counterfeit with your coffee

After its successful debut, KeepCup started receiving negative comments online about their flagship product


Marketplaces found


Infringing products removed


Success rate

The Challenge

The KeepCup mission is founded on reducing waste and encouraging sustainable consumption. As a result, the company developed an enthusiastic following among thoughtful coffee drinkers all over the world. But shortly after launch, KeepCup began finding reports of customers having negative experiences with their products.

The Solution

Fakes had begun popping up all over the place. At first, the company tried to address infringement on an individual basis, but it was just too expensive and time-consuming for the small team. So they turned to Red Points’ simple, scalable solution to tackle counterfeits fast.

The Result

KeepCup now has a global solution for finding and removing infringements quickly. The proactive platform identifies and addresses a majority of infringements automatically, leaving the KeepCup team free to focus on growing their business and finding new ways to fight waste.

About KeepCup

It started in a café with a simple idea: keep it and use it again.

In 2009, Abigail and Jamie Forsyth launched their own barista-standard reusable cup for Melbournians to enjoy better coffee on the go. Now, the company has a positive impact and an audience on a global scale.

Kitchenware industry
Melbourne, Australia


“We’d recommend Red Points to any brand that wants to protect their customers and reputation online"

Chris Baker,
General Manager Europe at KeepCup


Remove Fakes


Online Reputation


Protect Customers

Keepcup - Homeware Design

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