Beating counterfeits to the punch

The challenge

Cleto Reyes’ European and American distributors started alerting the brand about cheap, low-quality versions of their gloves. These counterfeits were being found on social media sites and advertised as authentic. Cleto Reyes’ employees started manually monitoring the internet for fakes, but it soon turned into a task they found tedious and ultimately ineffective.

The Solution

Red Points got in touch with Cleto Reyes after discovering their counterfeits online, offering a very simple and convenient solution to avoid the counterfeiting headache. With Red Points’ service, fake boxing gloves online can be detected quickly and Cleto Reyes’ intellectual property rights are enforced across a number of websites.

The Result

As soon as an illegal product appears, Cleto Reyes can trust Red Points to find it and take action to remove it from the marketplace. In one year, hundreds of counterfeit items bearing the Cleto Reyes trademark have been removed from social media and online marketplaces. Now, since working with Red Points, not a single client or partner has come to Cleto Reyes to show them fakes.