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Beating counterfeits to the punch

How Cleto Reyes has started to win the bouts against online counterfeiters

445

Listings removed in one year

80%

Enforcement success rate

$169,000

Value of counterfeit items enforced

The challenge

Cleto Reyes’ European and American distributors started alerting the brand about cheap, low-quality versions of their gloves. These counterfeits were being found on social media sites and advertised as authentic. Cleto Reyes’ employees started manually monitoring the internet for fakes, but it soon turned into a task they found tedious and ultimately ineffective.

The Solution

Red Points got in touch with Cleto Reyes after discovering their counterfeits online, offering a very simple and convenient solution to avoid the counterfeiting headache. With Red Points’ service, fake boxing gloves online can be detected quickly and Cleto Reyes’ intellectual property rights are enforced across a number of websites.

The Result

As soon as an illegal product appears, Cleto Reyes can trust Red Points to find it and take action to remove it from the marketplace. In one year, hundreds of counterfeit items bearing the Cleto Reyes trademark have been removed from social media and online marketplaces. Now, since working with Red Points, not a single client or partner has come to Cleto Reyes to show them fakes.

About Cleto Reyes
Cleto Reyes was founded 70 years ago in Mexico City by amateur boxer Cleto Reyes Castro. While he was victorious in his first fight, Cleto found his real success in working on the gloves himself. He repaired his gloves after the fight by hand, and before long he began to sell these handmade gloves to other pugilists.

Within a few years, the gloves he was making were used in a world championship fight for the first time. From then the brand really started to grow, registering Cleto Reyes as a trademark and building the brand as an international company. The company is still managed by the Reyes family and has become a mainstay in boxing equipment worldwide.

cletoreyes.com

Sports industry

Mexico DF

Sports industry

“Since we’ve been with Red Points it’s given me peace of mind. I know that while we’re focusing on production, there’s a team protecting our brand.”

Elisabeth Reyes ,
Deputy Director of Cleto Reyes

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The Cleto Reyes story

Cleto Reyes was founded 70 years ago in Mexico City by amateur boxer Cleto Reyes Castro. While he was victorious in his first fight, Cleto found his real success in working on the gloves himself. He repaired his gloves after the fight by hand, and before long he began to sell these handmade gloves to other pugilists.
Within a few years, the gloves he was making were used in a world championship fight for the first time. From then the brand really started to grow, registering Cleto Reyes as a trademark and building the brand as an international company. The company is still managed by the Reyes family and has become a mainstay in boxing equipment worldwide.

Counterfeiters undermine brand credibility

Cleto Reyes were trying to deal with the problem of counterfeiting for eight years. The damage done to the business was mixed with personal heartache. Cleto Reyes is a family-run business. The brand’s name is the grandfather’s, known respectfully by the family as Don Cleto.
The name represents many years of tradition for the company, the way the team works, the effort they put into building the brand, and how it’s perceived in the world. To have counterfeiters with the ability to threaten the high regard the name has earned made the team rightfully angry.

Safeguarding stakeholders

When a brand is targeted by counterfeiters it is not only them that suffer. Cleto Reyes works with international distributors to bring their products to five continents – but having counterfeiters out there in the market can put a strain on the relationship between a brand and its partners.
Cleto Reyes also makes products that keep people safe. Having faulty boxing gloves out in the world puts boxers in danger – both the people wearing the fakes and their sparring partners.
When people complain that they’ve received a low-quality product, Cleto Reyes know it must be counterfeit. Their dedication to quality is everything, and they refuse to let phony products harm their reputation.

Keeping Cleto Reyes’ guard up

When the counterfeiting problem appeared, Elisabeth Reyes, Deputy Director of Cleto Reyes, took charge of finding fakes and enforcing the brand’s IP herself. However, she soon found the task unmanageable, tedious and ultimately ineffective.
Red Points now takes care of finding counterfeits online and making sure they are removed from social media and online marketplaces. The powerful AI-driven solution has found and removed hundreds of counterfeits of the brand in the past year alone.
Now, Elisabeth is able to sit down at her computer for just a few minutes per week to review Red Points’ findings. With her hours freed up, she’s able to provide real value to the company by growing the Cleto Reyes brand.

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Online reputation

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Remove fakes

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Protect customers

Cleto Reyes - Sports Industry

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