Trademark monitoring software

Trademark monitoring service is a critical proactive measure that not only safeguards your brand’s image, but also may save your brand hundreds of thousands of dollars in infringement lawsuits.

No matter how big or small your company is, your trademark could be infringed upon and used on counterfeit products if you don’t monitor it. Every day, it’s becoming easier for these products to be sold as more shoppers buy online than ever before. This represents a growing threat your brand needs to be prepared to face.

A trademark monitoring software can cover every base your brand needs to protect against infringements. Red Points’ trademark watch software monitors the web 24/7 so that infringements can be detected and removed as soon as they emerge. As a result, you don’t have to worry about initiating the process and wading through complicated paperwork while the counterfeit continues to sell.

Trademark watch services monitor the internet for trademark infringement and alert brands when there is a possible threat. You can get a trademark watch service provided by an individual or company, such as a lawyer or software that automatically searches the web for your brand.

As trademark monitoring and notification software can track numerous sites around the world at all times, it is more efficient and effective (both in terms of time and money) than hiring employees to scan for these infringements.

Your brand won’t be automatically protected just because you register your trademark. You will still have to keep a close eye online in order to monitor any possible misuse of your trademark. You can do this manually or with the help of trademark infringement monitoring services, like Red Points.

A good trademark monitoring service utilizes technology to detect potential trademark infringements on a 24/7 basis. With trademark protection services like Red Points, the removal process can be started as soon as a trademark infringement has been detected. This addresses the infringement quickly and gets to the root of the problem, so you won’t be left playing trademark infringement whack-a-mole with counterfeiters who come back faster than you can address them on your own.

When you work with Red Points’ trademark infringement software, you aren’t just working with another automated trademark watch service. We understand that every brand has unique challenges, especially when it comes to trademark monitoring and tracking. It can be tricky to know where to allocate your resources to best protect your brand from these infringements, but our team can help.  

At Red Points, our team of experts is eager to work with your brand to ensure that your trademark protection needs are being met. You don’t have to worry about being left alone to figure out how to use our trademark watch services or the many features it includes. 

Not only will you have access to our best-in-class trademark protection services and monitoring technology, but you will also have a team of real humans to help you with any challenges that arise. We provide regular reports so you can evaluate the effectiveness of your trademark investigation, and work with you to address new threats that appear in the market. 

Working with Red Points means you’ll have high-tech trademark monitoring software protecting your brand alongside a team of industry experts eager to assist you.

Red Points is among the top trademark protection services in the industry because of our expansive, adaptable approach. Scams within the ecommerce world continue to evolve and grow more difficult for brands to identify, so our trademark watch software uses various strategies to identify infringements.

Our trademark watch services scour the web for offenders to get to the root of the problem. We carry out global investigations and surveillance to discover possible online counterfeit networks and shut down the biggest offenders targeting your brand.

Also included in Red Points’ trademark monitoring service are essential reports with tailor-made research, data-gathering, and analysis to inform your overall brand protection efforts.

Filing a trademark for your intellectual property does not automatically ensure that it will be protected. Scammers can still easily copy your trademark and use it to defraud your customers and steal your revenue.

No matter what size business you are running, you can’t afford to ignore trademark infringements.  With the growing number of scammers on social media and ecommerce platforms, every brand is at risk of becoming the target of infringements. 

These infringements pose a great threat to your business revenue, the safety of your customers, and the reputation of your brand. 

Ignoring trademark infringements allows scammers to continue easily stealing your revenue and ruining your reputation as your customers are taken advantage of. Investing in trademark infringement monitoring services will help you take back your revenue and protect your customers.

1. Dilution of brand’s identity

When your business name is no longer unique enough for consumers to associate it with your business, its brand identity can be diluted as it loses its distinguishability and edge among others in the market.

2. Effects on brand reputation

If bad actors use your brand name to sell counterfeits of your products or to trick customers into giving personal information, making them victims of phishing, this will have a direct impact on your brand’s reputation.

3. Revenue loss

Business name trademark infringement may affect your revenue in a number of ways: when a competitor uses your company name and corresponding reputation, sales are diverted from you, and profit is lost. Litigation can cost you hundreds of thousands of dollars in severe cases. So, it is essential to use trademark protection solutions to save both the revenue and your brand’s reputation. 

If bad actors filed bad faith trademarks similar to yours in the same category, potentially jeopardizing its registration, you may be forced to change the name of the business, rebranding completely, destroying stock, paying damages, and legal fees. This was the case of Target when they tried to file their brand ‘All Go’ (now ‘All in Motion’) and found out that there was an existing fraudulent trademark about to be registered in the same category, costing them $17 Million in revenue.

Trademark infringement lawsuits can cost approximately $200,000 to $800,000 on average, depending on the complexity of the case. Lawyer’s fees comprise a bulk of this amount, especially since most lawyers charge per hour. Apart from attorney’s fees, this amount also includes filing fees and other litigation expenses.

As a trademark holder, safeguarding your brand from bad actors is of utmost importance for several reasons:

Protect your brand reputation
Trademark monitoring service ensures that your brand’s reputation remains untarnished by preventing others from using your trademarks without permission.

Mitigate revenue loss
Unauthorized sellers, gray market goods, and pricing violations can lead to substantial revenue losses.

Streamline enforcement
Enforcing trademark infringements manually can be time-consuming and resource-intensive. Automating many aspects of the process with trademark watch software can make it more efficient and cost-effective.

Bad actors can infringe your trademark using a wide range of deceptive techniques:

Trademark Infringement
Scammers register trademarks that sound or look similar to your brand’s registered trademarks. These imitation trademarks can be used on products, packaging, or in advertising materials to deceive consumers into buying their products, thinking they’re genuine.

Counterfeit products
Counterfeit goods can be sold through various channels, including online marketplaces, unauthorized retail stores, and even on social media platforms, misleading unsuspecting customers and causing substantial financial harm to your brand.

Phishing and spoofing
Imitators often create fake websites or social media profiles that closely mimic your brand’s online presence. These deceptive platforms are used to steal sensitive customer information, spread malware, or redirect potential customers away from your legitimate channels.