As a trademark holder, safeguarding your brand from bad actors is of utmost importance for several reasons:
Trademark monitoring service ensures that your brand's reputation remains untarnished by preventing others from using your trademarks without permission
Unauthorized sellers, gray market goods, and pricing violations can lead to substantial revenue losses.
Enforcing trademark infringements manually can be time-consuming and resource-intensive. Automating many aspects of the process with trademark watch software can make it more efficient and cost-effective.
Bad actors can infringe your trademark using a wide range of deceptive techniques:
Scammers register trademarks that sound or look similar to your brand's registered trademarks. These imitation trademarks can be used on products, packaging, or in advertising materials to deceive consumers into buying their products, thinking they're genuine
Counterfeit goods can be sold through various channels, including online marketplaces, unauthorized retail stores, and even on social media platforms, misleading unsuspecting customers and causing substantial financial harm to your brand
Imitators often create fake websites or social media profiles that closely mimic your brand's online presence. These deceptive platforms are used to steal sensitive customer information, spread malware, or redirect potential customers away from your legitimate channels.
This is how we identify and report trademark infringement:
Red Points' Trademark Infringement Software is the top choice for over 1,200 leading brands to protect their trademarks online. Here's why
Our Trademark Monitoring Software cast a wide net, ensuring that we identify and address unauthorized trademark usage, phishing attempts, and fake websites across a multitude of platforms and domains
Red Points provides guaranteed transparency in ROI, allowing you to track the tangible benefits of our Trademark Monitoring Software.
Our trademark watch service delivers real-time, accessible custom dashboards, deep seller insights, comprehensive data access with export capabilities, and a robust API for seamless tool integration, enhancing overall efficiency and analysis.
Detect, validate and remove infringing listings automatically in thousands of marketplaces
Take down fake accounts and posts on Facebook, Pinterest, Twitter, Instagram and more
Find stand-alone sites hurting your brand and take them down with our unique approach
Detect and claim domains using your trademark to divert traffic from your official channels
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
Global Brand Protection Manager at HUGO BOSS
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
COO at 100%
“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”
CEO at Mighty Mug
Beauty & Cosmetics
“The advantages of the platform are that I know the listings & which marketplace they are coming from & I can focus”
Director of Trademark & Copyright Compliance at Beautyblender
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Vice President of Finance and Operations at Knockaround
Wei Zhang, Puma
Lawyers & General Counsel
Red Points’ Trademark Monitoring and Notification Software provides the legal expertise and proactive measures needed to combat unauthorized content usage, preventing potential legal disputes and costly litigation
Ed Rainey, Knockaround
Our trademark protection services help protect revenue streams by preventing trademark-related issues that can divert potential customers, ensuring your sales and marketing efforts yield optimal results
Pete Fenlon, CATAN STUDIO
Red Points’ Trademark Monitoring Software is a strategic choice for executives, as it helps maintain brand integrity, minimize risks, and ensure that the organization’s digital footprint remains a beacon of trust and authenticity
Barbara Mora, FILA
Our Trademark Monitoring Software provides marketing teams with comprehensive oversight of their brand’s online presence, increasing trust and engagement by eliminating trademark infringement and online scams while ensuring secure and authentic digital interaction between brands and their customers
As a leading industry reporter, with over 4.6M enforcements per year in top platforms, we are official partners and have certifications with:
Google's Trusted Copyright Removal program
Youtube-Certified Multi-Channel Network
Why should I use trademark monitoring services?
Trademark monitoring service is a critical proactive measure that not only safeguards your brand’s image, but also may save your brand hundreds of thousands of dollars in infringement lawsuits.
Why is trademark monitoring software important?
No matter how big or small your company is, your trademark could be infringed upon and used on counterfeit products if you don’t monitor it. Every day, it’s becoming easier for these products to be sold as more shoppers buy online than ever before. This represents a growing threat your brand needs to be prepared to face.
How do I monitor my trademark?
A trademark monitoring software can cover every base your brand needs to protect against infringements. Red Points’ trademark watch software monitors the web 24/7 so that infringements can be detected and removed as soon as they emerge. As a result, you don’t have to worry about initiating the process and wading through complicated paperwork while the counterfeit continues to sell.
What is a trademark watch service?
Trademark watch services monitor the internet for trademark infringement and alert brands when there is a possible threat. You can get a trademark watch service provided by an individual or company, such as a lawyer or software that automatically searches the web for your brand.
As trademark monitoring and notification software can track numerous sites around the world at all times, it is more efficient and effective (both in terms of time and money) than hiring employees to scan for these infringements.
How do you protect yourself from trademark infringement?
Your brand won’t be automatically protected just because you register your trademark. You will still have to keep a close eye online in order to monitor any possible misuse of your trademark. You can do this manually or with the help of trademark infringement monitoring services, like Red Points.
A good trademark monitoring service utilizes technology to detect potential trademark infringements on a 24/7 basis. With trademark protection services like Red Points, the removal process can be started as soon as a trademark infringement has been detected. This addresses the infringement quickly and gets to the root of the problem, so you won’t be left playing trademark infringement whack-a-mole with counterfeiters that come back faster than you can address them on your own.
What can you expect from a trademark watch service?
When you work with Red Points’ trademark infringement software, you aren’t just working with another automated trademark watch service. We understand that every brand has unique challenges, especially when it comes to trademark monitoring and tracking. It can be tricky to know where to allocate your resources to best protect your brand from these infringements, but our team can help.
At Red Points, our team of experts is eager to work with your brand to ensure that your trademark protection needs are being met. You don’t have to worry about being left alone to figure out how to use our trademark watch services or the many features it includes.
Not only will you have access to our best-in-class trademark protection services and monitoring technology, but you will have a team of real humans to help you with any challenges that arise. We provide regular reports so you can evaluate the effectiveness of your trademark investigation, and work with you to address new threats that appear in the market.
Working with Red Points means you’ll have high-tech trademark monitoring software protecting your brand alongside a team of industry experts eager to assist you.
What do our Trademark watch services include?
Red Points is among the top trademark protection services in the industry because of our expansive, adaptable approach. Scams within the ecommerce world continue to evolve and grow more difficult for brands to identify, so our trademark watch software uses various strategies to identify infringements.
Our trademark watch services scour the web for offenders to get to the root of the problem. We carry out global investigations and surveillance to discover possible online counterfeit networks and shut down the biggest offenders targeting your brand.
Also included in Red Points’ trademark monitoring service are essential reports with tailor-made research, data-gathering, and analysis to inform your overall brand protection efforts.
Why do you need a Trademark watch service?
Filing a trademark for your intellectual property does not automatically ensure that it will be protected. Scammers can still easily copy your trademark and use it to defraud your customers and steal your revenue.
No matter what size business you are running, you can’t afford to ignore trademark infringements. With the growing number of scammers on social media and ecommerce platforms, every brand is at risk of becoming the target of infringements.
These infringements pose a great threat to your business revenue, the safety of your customers, and the reputation of your brand.
Ignoring trademark infringements allows scammers to continue easily stealing your revenue and ruining your reputation as your customers are taken advantage of. Investing in trademark infringement monitoring services will help you take back your revenue and protect your customers.
What are the risks associated with company name trademark infringement?
When your business name is no longer unique enough for consumers to associate it with your business, its brand identity can be diluted as it loses its distinguishability and edge among others in the market.
If bad actors use your brand name to sell counterfeits of your products or to trick customers into giving personal information, making them victims of phishing, this will have a direct impact on your brand’s reputation.
Business name trademark infringement may affect your revenue in a number of ways: when a competitor uses your company name and corresponding reputation, sales are diverted from you and profit is lost. Litigation can cost you hundreds of thousands of dollars in severe cases. So, it is essential to use trademark protection solutions to save both the revenue and your brand’s reputation.
If bad actors filed bad faith trademarks similar to yours in the same category, potentially jeopardizing its registration, you may be forced to change the name of the business, rebranding completely, destroying stock, paying damages, and legal fees. This was the case of Target when they tried to file their brand ‘All go’ (now ‘All in motion’) and found out that there was an existing fraudulent trademark about to be registered in the same category, costing them $17 Million in revenue.
How much will it cost if I file a trademark infringement case against someone who uses my business name?
Trademark infringement lawsuits can cost approximately $200,000 to $800,000 on average, depending on the complexity of the case. Lawyer’s fees comprise a bulk of this amount, especially since most lawyers charge per hour. Apart from attorney’s fees, this amount also includes filing fees and other litigation expenses.