+1.78M
Scanned Images
+1.2M
Enforced Infringements
99.7%
Enforcement Success Rate
ASICS, a leading global sportswear brand, faced persistent challenges with online counterfeiting, which threatened its brand reputation and revenue. Before working with Red Points, their previous brand protection service provider managed to enforce only a small portion of the counterfeit listed on the market per month, severely limiting ASICS’s ability to address the true scale of intellectual property (IP) infringements worldwide.
Red Points provided ASICS with a comprehensive suite of tools that significantly enhanced their online brand protection capabilities. This technology automated the detection and enforcement of counterfeit listings while offering real-time monitoring across various online marketplaces. Crucially, Red Points’ image recognition technology identified counterfeit products by accurately detecting unauthorized uses of ASICS’s branding and images, thereby freeing ASICS’s internal teams from the burdensome tasks of manual monitoring and enforcement.
The partnership with Red Points resulted in an exponential increase in counterfeit listings detected, with over 200,000 identified in the first four months. ASICS transitioned from enforcing 150 listings monthly to over 20,000 using Red Points’ technology. Automation reduced ASICS’s manual enforcement time to just 3-5 hours per month, allowing the team to focus on broader brand protection strategies. Red Points also provided coverage across multiple regions, enabling ASICS to effectively target counterfeit activities in high-risk areas.
ASICS CORPORATION
ASICS is a leader in the global performance sports market, recognized as the top running shoe brand for both enthusiasts and professional athletes. Founded in 1949 by Kihachiro Onitsuka with the philosophy of “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body), ASICS is dedicated to contributing to society through sports. Known for its technical superiority and rigorous quality standards, ASICS has maintained its commitment to innovation for over 70 years and continues to advance well into the 21st century.
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corp.asics.com
Sportswear Industry
Kobe, Japan
ASICS’s innovative approach to combating counterfeits was enhanced by the integration of offline and online insights, a strategy developed in collaboration with Red Points. The partnership leveraged information gathered from offline sources, such as customs data, to identify emerging counterfeit trends. For example, when ASICS noticed a specific shoe model being frequently seized by customs in Eastern Europe, Red Points used this information to create a targeted online enforcement strategy. By developing new assets and automating searches for this particular model, ASICS ensured that these counterfeit products were also effectively removed from online marketplaces.
ASICS significantly improved its brand protection efforts by employing the “Deny list” feature. This tool allowed ASICS to efficiently manage and target repeat offenders by directly marking suspicious sellers through the Red Points platform. By focusing enforcement on these high-risk sellers, ASICS streamlined its operations, making its brand protection strategy more effective and efficient.