Trademark protection services scan marketplaces, social media, apps, and websites for potential trademark infringements every hour
Image recognition technology scans photos to identify trademark infringement
Machine learning suggests new rules and keyword opportunities
Set up rules that instantly start the trademark infringement enforcement process for unauthorized sellers
Use image cards to validate, pause or discard detected incidents
Prioritize which potential trademark infringements require your attention
Get full visibility into your trademark watch coverage at a glance
Measure the impact of your trademark monitoring and enforcement actions through different report templates
Use data collected by Red Points' trademark monitoring services in a way that suits you by exporting it or using our API
Detect, validate and remove infringing listings automatically in thousands of marketplaces
Take down fake accounts and posts on Facebook, Pinterest, Twitter, Instagram and more
Find stand-alone sites hurting your brand and take them down with our unique approach
Detect and claim domains using your trademark to divert traffic from your official channels
Fashion Industry
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
Nicole Klug,
Global Brand Protection Manager at HUGO BOSS
Sports equipment
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
Francis Costello,
COO at 100%
Homeware
“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”
Jayme Smaldone,
CEO at Mighty Mug
Beauty & Cosmetics
“The advantages of the platform are that I know the listings & which marketplace they are coming from & I can focus”
Shelley Swallow,
Director of Trademark & Copyright Compliance at Beautyblender
Eyewear
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Ed Rainey,
Vice President of Finance and Operations at Knockaround
How do you get protection for a trademark?
There are various ways brands can get protection for their trademark:
1- Early registration
A critical first step is to register your trademark as early as possible. You should also take into account the countries where you plan to expand your business, in the coming years. More importantly, you should consider the countries that follow the First to File approach when applying for trademark registration.
2- Leverage the Madrid Protocol
Using the Madrid Protocol, you can obtain trademark protection in several countries with just one application. Once the trademark is granted through the World Intellectual Property Organization (WIPO), it is registered and recognized in all the member countries.
3- Proactively monitor the use of trademarks worldwide
It’s important to constantly monitor any kind of trademark infringements to ensure no one is using your trademark in any capacity. However, registering your trademark doesn’t mean your brand will be automatically protected. You will still have to keep a close eye on your products in order to monitor any possible misuse of your trademark.
Red Points’ Trademark Protection Solution leverages the power of AI, image recognition, and machine learning to help brands automatically find and remove trademark infringements.
Not only does our Trademark Protection Service constantly scan for infringements, meaning it can find them nearly as soon as they enter the online market, but it can initiate the takedown process for you and could potentially save you the time and money of taking legal action.
What is trademark protection?
Trademark protection is a critical legal process aimed at safeguarding a trademark, which is essentially a distinctive sign, design, or expression uniquely associated with a company’s products or services. Trademark protection helps prevent unauthorized use or replication of the trademark, especially in ways that could lead to consumer confusion. By protecting a trademark, a business ensures the exclusivity of its brand identity, defending its market position and reputation against infringement. Trademark protection involves vigilant monitoring and enforcement of rights against any illegal use online and offline. Red Points specializes in offering comprehensive solutions for online trademark protection. By leveraging advanced technology, we provide continuous trademark monitoring and efficient enforcement against infringements on various online platforms. This ensures businesses maintain control over their brand identity and reputation in the digital marketplace.
What is covered under trademark protection services?
A Trademark Protection Service can cover every base your brand needs to protect against infringements. The best trademark protection solution uses technology to detect potential infringements and continuously crawls the web 24/7 so infringements can be detected and removed as they emerge.
This means you don’t have to worry about initiating the process or wading through confusing paperwork while the counterfeit continues to sell.
Red Points’ trademark protection service also delivers reports and statistics about your brand and where most of your counterfeits are coming from so that you can properly allocate your time and resources where your trademark needs the most protection.
What are the benefits of a trademark protection solution?
When it comes to trademark protection, registering a trademark isn’t enough. It’s an important first step. Despite common beliefs, even though your company may have one or multiple trademarks registered with an office like the U.S. Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO) it is the intellectual property right owner’s responsibility to proactively monitor potential trademark infringements. This makes trademark protection services a critical component of every brand’s brand protection or overall business strategy.
Without active monitoring, infringers may end up using your mark without your knowledge. A trademark infringer won’t stop using your service mark out of their goodwill, especially if they are trying to take advantage of your reputation. You can do a trademark search of USPTO or EUIPO filings regularly and watch to see if any newer applications could be confused with yours. A more secure way to monitor your trademark is to use trademark protection services like Red Points to ensure 24/7 protection of your digital assets.
What types of online platforms does Red Points monitor for trademark infringement?
Red Points provides comprehensive trademark protection services by monitoring a diverse array of online platforms, ensuring that brands are safeguarded across the digital landscape. The types of platforms we monitor include:
Major online marketplaces: This includes platforms like Amazon, eBay, and Alibaba where products are frequently bought and sold.
Social media networks: Platforms such as Facebook, Instagram, Twitter, and LinkedIn are monitored for any unauthorized use of trademarks.
Websites and e-commerce sites: This covers a broad spectrum of internet domains, including individual websites and larger e-commerce platforms.
Domain registrations: Monitoring of domain name registrations to prevent cybersquatting or misuse of brand names.
App stores: This includes app marketplaces like the Apple App Store and Google Play Store for any trademark infringements within app names or descriptions.
Advertising networks: Monitoring online ad networks to ensure that ads do not infringe on trademarks.
This extensive approach allows Red Points to offer robust trademark protection solutions in the digital age.
Does Red Points offer global trademark protection?
Yes, Red Points offers global trademark protection services. Our trademark protection solutions are designed to cater to a wide international market, making it an ideal tool for businesses with a global presence. Red Points’ advanced technology enables us to monitor and enforce trademark rights across various countries and regions. This global reach is essential for brands operating in the interconnected digital marketplace, where infringements can occur anywhere in the world. By offering global protection, Red Points helps businesses safeguard their brand identity and intellectual property on an international scale, ensuring consistent and effective enforcement against infringements regardless of geographical boundaries.
