DEEPFAKE PROTECTION

Stop deepfakes from turning your identity into a scam on social media

Deepfakes are spreading faster than teams can manually detect them. Detect AI-generated content across social media with AI. Remove every fake with unlimited takedowns.

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AI has made cloning any famous face possible. Protect every public identity.

CEOs & Executives

Actors

Public Officials

Athletes

Trusted by 1,300+ brands of all sizes

Trusted by 1,300+ brands of all sizes

Protect your brand in social media channels like

How to take down deepfakes on social media

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Eliminate blind spots

Detect deepfakes as they pop up

The scale of deepfakes generated by AI makes manual detection nearly impossible. Flag impersonations targeting your brand and public figures as soon as they appear.

  • Detect videos built using your image or likeness, even when the source content is genuine.
  • Go beyond search keywords. Algorithm-led detections surface scam content the same way it reaches real audiences.
  • Get alerted before a post or fake ad spreads and harms your brand.

Fast and accurate threat identification

Act before the damage is done

Confirm identity, intent and harm so you can act on real threats fast.

  • Confirm identity through facial recognition.
  • Identify cloned voices through voice recognition, flagging synthetic voices as a signal of fraud.
  • Read fraud intent through NLP and behavioral analysis to reveal what the video is used to claim or sell.
  • Score the likelihood of harm through risk models, filtering out parody and other cases that don’t pose a real threat.

Multichannel enforcement

Deepfakes don't stay in one place

Image and video generation move faster than detection tools and IP law can keep up.

  • Take enforcement action across organic posts and paid ads alike, based on each jurisdiction’s specific regulations.
  • Get unlimited takedowns no matter how much content one bad actor pushes out.
  • Shut down impersonations used to scam your customers, promote crypto schemes, or socially engineer your team.

Can’t keep up with the growing volume of AI-generated deepfakes?

Discover how to stop them before they harm your reputation
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“Now enforcement happens way faster, saving us time and letting us focus on strategic work instead of repetitive takedowns.”

+4.6K

Fake websites removed

Andrea Richiardone,
Omni E-Commerce Operations Specialist at Burton

“Through Red Points’ tech, the people and the team, we’ve been able to reach a 95% automation rate, detecting 110 fraud sites in peak seasons on a monthly basis.”

+4.7K

Fake websites removed

Stephan Jacob,
Founder and CGO at Cotopaxi

"Counterfeit jewelry and imitation designs started appearing across Chinese marketplaces; it was a growing trend that threatened to confuse customers and dilute the exclusivity of our designs. With Red Points, we are able to operate at scale with greater confidence.”

Joanne Evans,
Senior Global E-Commerce Client Services Manager

 

How it works

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1Detect

AI scans deeper using broad keywords, image, facial and voice recognition, NLP and behavioral analysis. Uncover AI manipulation and deepfakes 24/7. 

2Validate

Flag high-risk deepfake cases for precise validation and prioritization. 

3Remove

Unlimited enforcement removes confirmed deepfakes, using the strongest available claim and process for each platform and jurisdiction, no matter the volume.

World's #1 Enforcer

With 70+ direct platform contacts, the industry's largest brand protection dataset, and predictive fraud models, Red Points is the leading enforcer.

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95%

Enforcement success rate on social media

5.1M

Enforcements per year

1.3K

Brands

Why choose Red Points

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Direct API enforcement

Faster, more reliable removals via APIs and trusted escalation paths.

24/7 proactive monitoring

Uncover deepfakes leading to financial scams and reputational damage early.

Priority escalation paths

Benefit from over a decade of trusted relationships with social media platforms that accelerates time-to-takedown. 

Unlimited takedowns

Get unlimited takedowns at a fixed rate. No matter the number of detections or takedowns, your cost will never increase.

Unmatched scalability

Protect your entire executive team, public figures and brand presence, no matter the size or complexity, with a solution designed for global enforcement.

Expert oversight and refinement

Leverage structured playbooks and operational best practices. Our AI is continuously trained by experts to ensure threats are detected accurately.

Ready to see Red Points in action?

Fill in your details to book a demo call with one of our product experts:

  • Find where infringements are concentrated to focus efforts.
  • See how our tech streamlines protection for your needs.
  • Assess your strategy with our experts for personal insights.

 

FAQs

Who is this service for?

Public figures, executives, and the teams that manage their online presence. 
Anyone whose image or voice carries enough recognition and trust that a fake version of them could convincingly sell something, say something, or damage something on their behalf.

Do you only catch videos already reported to you, or do you find them proactively?

Detection is proactive. Content is scanned and risk-scored as part of ongoing monitoring, not only in response to reports you send us.

How do you tell the difference between a real threat and parody, satire, or fan content?

Identity confirmation and context analysis work together to filter out content that isn’t actually damaging. The goal is flagging videos that pose real reputational or financial risk, not every piece of content that happens to feature your likeness.

Can this cover an entire executive team or roster of talent, not just one person?

Yes. Coverage scales to however many individuals you need protected, from a single executive to a full leadership team or roster.

Do you protect deceased public figures, or only living ones?

Deepfakes don’t stop at the living. A legacy and estate can be exploited the same way an active public figure can, and protection can extend to that.

How does deepfake protection fit in with your broader social media and executive impersonation protection?

Deepfakes are the video-native version of a problem you’re probably already managing: fake accounts, impersonation profiles, and misuse of an executive’s name or image on social platforms. As content shifts from photos and text to video, that same risk shows up in deepfake form. Deepfake protection sits alongside your existing executive and social media protection, not as a separate silo, but as coverage for the format impersonation is increasingly taking.