About us

Based in New York, Barcelona, Salt Lake City and Beijing, Red Points is the fastest-growing brand protection company in the world

Our story

CEO & Partner Laura Urquizu joined Red Points in 2014 and shifted the company to the current SaaS business model. Since then, Red Points has grown exponentially.

Thanks to a strong leadership team, here at Red Points, we’ve been able to build an impressive technological product portfolio and develop a disruptive business model.

We have continued to expand, raising over $64 million in investment and pushing Red Points’ technology to the cutting edge of brand protection. Red Points has opened offices in New York and Salt Lake City as well as Beijing, and we are now the fastest-growing brand protection solution in the world.


Laura has held executive positions in consulting, banking and venture capital. She played an important role in building the Spanish tech eco-system. She was the director of Eurecan, one of the first venture capital firms in Spain to invest in tech start ups, and has held positions on the board of more than 15 tech start ups.

Laura joined Red Points in 2014 and has grown sales and clients exponentially. Under her leadership, the team has surged from 10 to over 200 people.

Laura Urquizu

CEO & Chairperson

Javier is an international executive with 20+ years of experience in the IT industry with experience in Services, sales, marketing, and strategy.

As CRO, Javier is responsible for all revenue generation processes and building integration and alignment between all revenue-related functions, including marketing, sales, customer relationship management, and operations.

Javier Moreira

Chief Revenue Officer

Lena has joined us with experience in enterprise software and fast-growing SaaS market in SAP and Workday working in Finance, Business Development, Operations and M&A across international markets.Prior to technology sector, Lena held roles in consumer, retail, distribution and professional services. Lena is responsible for data ownership across the company, financial performance, revenue and customer operations.

Lena Shishkina

Chief Financial & Operations Officer

With over twenty years’ experience in software development, Juan Galdeano is designing and implementing the fast-moving Red Points technology.

Under his leadership, the Technology Team aim to deliver the best online brand protection technology in the market.

Juan Galdeano

Chief Technology Officer

David has over 10 years’ experience leading top-class teams from Engineering, Product Management and Innovation areas in high-demanding technology companies delivering critical solutions worldwide.

He leads the Product team with the resolute objective of bringing Red Points’ products to the next level, by constantly offering the best-in-class solutions to efficiently solve all our customer brand protection needs.

David Alcoba

Chief Product Officer

Sergi has led product marketing at SaaS and technology companies for the past 8 years. He’s in charge of aligning the company portfolio with the market, elevating the Red Points brand, and driving demand.

Sergi leads the Marketing team, which groups Growth, Product Marketing, Communications, and Brand.

Sergi Garcia

Chief Marketing Officer

With over 20 years’ experience across different areas of law, Carolina is currently leading both the legal and HR department at Red Points.

Her core focus is to drive the growth of the company by overseeing the employee retention and recruitment strategy.

Carolina Rosich

Chief Legal Officer & Head of HR

Wesley is a Sales Leader with 8+ years of SaaS experience. Wesley has expertise in building, scaling, and leading high performing Business Development and Sales teams at hyper-growth technology companies.


As Head of Sales, Wesley is responsible for the Business Development and Sales revenue & strategy, for the North American region.

Wesley Ulysse

VP of Sales, North America

Helena has over 10 years’ experience leading and scaling Customer Success and Operations’ teams in SaaS early-stage businesses, including companies like Olapic, Flixmedia and Usablenet.

She heads Red Points’ Customer Success team, with a strong focus on putting the right foundations and capabilities to scale, ensuring optimal retention of our clients and fueling high-growth through upselling and advocacy.

Helena Salsas

Global VP of Customer Success and ROW Commercial

Jordi has 30 years of experience in various financial and management fields, growing personally and consolidating projects.
He leads the operational financial team, with special emphasis on generating valuable financial information internally and externally.

Jordi Alie Capdevila

VP of Finance

After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

Daniel Shapiro

VP of Brand Relationships

Kike is a Software Engineer with more than 10 years of experience in highly critical technology projects in different operational areas, from delivery and messaging systems, to government platforms or e-commerce.

Motivated by his passion about technology, Kike leads development teams to define and implement the fastest, efficient, scalable and automatable possible technical solution, always trying to keep it at the breaking-edge of technology.

Kike Castello Hernandez

VP of IT

Francesc has over 8 years’ experience driving top and bottom-line growth in SaaS companies, with a data-driven approach. 

He heads the Growth Marketing team, with a focus on generating demand to drive business and ensure the company’s expansion in the United States and EMEA.

Françesc Albiol

VP of Growth

Arantza builds and develops high-performance teams. She has come to Red Points from Verse Technologies in Barcelona and previously PWC in Luxembourg and New York.

She currently leads the team responsible for implementation of Red Points’ new and innovative brand protection solutions.

Arantza Loza

VP of Operations

Joan is an Intellectual Property lawyer with 8+ years of experience working with brands against digital violations.

As one of Red Points first employees, Joan has helped build up our brand protection solutions and our Customer Success team that he lead for 5 years. In 2018, Joan moved to New York to open and expand our operations in the US.

Joan Porta

VP of Customer Success

Some more things about us…


Staff members


Clients helped


Languages spoken

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