About us

Based in Barcelona, New York, and Salt Lake City, Red Points is the fastest-growing brand protection company in the world

Our story

CEO & Partner Laura Urquizu joined Red Points in 2014 and shifted the company to the current SaaS business model. Since then, Red Points has grown exponentially.

Thanks to a strong leadership team, here at Red Points, we’ve been able to build an impressive technological product portfolio and develop a disruptive business model.

We have continued to expand, raising over $64 million in investment and pushing Red Points’ technology to the cutting edge of brand protection. Red Points’ have opened offices in New York and Salt Lake City, and we are now the fastest-growing brand protection solution in the world.


Laura has held executive positions in consulting, banking and venture capital. She played an important role in building the Spanish tech eco-system. She was the director of Eurecan, one of the first venture capital firms in Spain to invest in tech start ups, and has held positions on the board of more than 15 tech start ups.

Laura joined Red Points in 2014 and has grown sales and clients exponentially. Under her leadership, the team has surged from 10 to over 200 people.

Laura Urquizu


Lena has joined us with experience in enterprise software and fast-growing SaaS market in SAP and Workday working in Finance, Business Development, Operations and M&A across international markets.Prior to technology sector, Lena held roles in consumer, retail, distribution and professional services. Lena is responsible for data ownership across the company, financial performance, revenue and customer operations.

Lena Shishkina

Chief Financial & Operations Officer

With over twenty years’ experience in software development, Juan Galdeano is designing and implementing the fast-moving Red Points technology.

Under his leadership, the Technology Team aim to deliver the best online brand protection technology in the market.

Juan Galdeano

Chief Technology Officer

Baxter has led marketing and operations teams at high-growth tech companies including Citrix Online, Couchbase, and New Relic.

Baxter is responsible for developing Red Points go-to-market strategy and his team works to drive demand and elevate the brand globally.

Baxter Denney

Chief Marketing Officer

Chris has over ten years’ experience in building and leading high-performance, technology sales teams in companies such as PTC and ANSYS.

Chris manages a team that drives Red Points’ rapid growth and the company’s presence across Europe, the U.S. and Asia.

Chris Evans

VP of Global Sales

With over 20 years’ experience across different areas of law, Carolina is currently leading both the legal and HR department at Red Points.

Her core focus is to drive the growth of the company by overseeing the employee retention and recruitment strategy.

Carolina Rosich

Chief Legal Officer & Head of HR

Danae has over 10 years’ experience in defining, developing and managing digital products for companies such as UzerZoom and Digital Legends Entertainment.

She heads the Product Team at Red Points, making sure our company’s product portfolio continues to develop.

Danae Vara

VP of Product

Joan is an intellectual property lawyer who specializes in digital violations. He has been leading the Customer Success team since the Red Points’ creation.

Joan heads the Customer Success Team in the US and is General Manager of our New York office. His team develops brand protection strategies with clients and improve client experience. 

Joan Porta

VP of Customer Success US

Helena has over 10 years’ experience leading and scaling Customer Success and Operations’ teams in SaaS early-stage businesses, including companies like Olapic, Flixmedia and Usablenet.

She heads the Customer Success team in EMEA, with a strong focus on putting the right foundations and capabilities to scale, ensuring optimal retention of our clients and fueling high-growth through upselling and advocacy.

Helena Salsas

VP of Customer Success EMEA

Arantza builds and develops high-performance teams. She has come to Red Points from Verse Technologies in Barcelona and previously PWC in Luxembourg and New York.

She currently leads the team responsible for implementation of Red Points’ new and innovative brand protection solutions.

Arantza Loza

Head of Operations

Some more things about us…


Staff members


Clients helped


Languages spoken

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