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The world's most widely used brand protection platform

Red Points’ Brand Protection software is brands’ strongest ally against counterfeits, impersonation, and digital threats. Trusted by +1,300 organizations worldwide, we are pioneers in the use of AI to elmintate brand cyberattacks across digital channels with unmatched precision and scale.

Born in Barcelona, based in New York

We deliver round-the-clock protection against digital threats by combining global coverage with local expertise.

New York

135 Madison Ave, 5th Floor,
New York, NY 10016

Barcelona

Berlín Street, 38-48, 1 08029
Barcelona, Spain

Beijing

Diplomatic Office Building No.19,
Dongfang Dong Road, Chaoyang
District, Beijing (100016)

Salt Lake City

Office 460 West 50 North Salt
Lake City, UT 84101

Building trust, one brand at a time

Red Points has transformed an industry formerly led by service providers into a technology-based category through its pioneering AI platform.

Today, our SaaS solution supports the world’s largest group of organizations combating counterfeiting, piracy, and brand impersonation.

Red Points helps them stop infringements before they impact their businesses with an automated, scalable, always-on solution.

300+

employees

1,300+

customers

26,528,075

scammers taken down

What our customers say about us

Our leadership

Meet the leaders behind the world’s most widely used solution to fight fakes online.

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Laura Urquizu

CEO & President

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Danae Vara

Chief Product Officer

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Kike Castelló

Chief Technology Officer

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Sergi Garcia

Chief Marketing Officer

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Oscar del Pozo Menor

Chief Financial Officer

Sergio Fernandez

Chief of Staff

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Anna Gornés García

Chief People Officer

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Wesley Ulysse

Global SVP of Sales

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Kelly Pinckers

Global SVP of Customer Success & Operations

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Daniel Shapiro

SVP of Brand Relationships & Strategic Partnerships

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Joan Porta

VP of Strategy & Innovation

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Geoff Cleaves

VP of Product

A message from our CEO

At Red Points, we empower brands to protect what matters most—trust, integrity, and value. Through relentless innovation, we combat counterfeits, fraud, and piracy, creating a more reliable digital world for businesses and consumers alike.

Today, the rise of AI is changing the scale and the speed of these issues. It is lowering entry barriers for scammers and is multiplying the reach of brand infringements. But here’s the thing: AI is also our most powerful ally against AI.

At Red Points, we are pioneers in the use of AI against brand cyberattacks. Our 10-year trained suite of AI tools is powered by the world’s largest brand protection dataset, analyzing 2.7 billion data points every month and equipping our clients with unmatched precision and scale.

Ready to be part of the change? Join us in our mission to making the internet a safer place.

Laura Urquizu
Red Points CEO

Our investors

The undisputed leader in brand protection

“Red Points identifies potentially infringing sales channels and will automatically prepare necessary filings to start the takedown process. Red Points’ effectively complement a blockchain tracking solution”

Emerging Technology Analysis: Protecting Consumer Brands
With Blockchain, 2020.

Future Unicorn Award 2023, recognizing “Red Points’ potential to become Europe’s next tech giant”

Also mentioned on:

WWD
tech-republic
wired-logo

FAQs

What’s Red Points?

Red Points is the industry leader in online brand protection to safeguard brands’ integrity. Our 10-year-trained AI platform protects companies against counterfeits, impersonation, and piracy.

How does Red Points work?

Red Points uses advanced AI to protect brands from counterfeiting, piracy, and impersonation across digital platforms. The process includes:

Detection: Monitoring marketplaces, websites, social media, and ads for potential infringements using AI-driven searches and image recognition.
Validation: Verifying findings with machine learning to ensure accurate identification of genuine threats.
Enforcement: Removing infringing content through automated takedown requests.
Reporting: Providing detailed analytics and insights to track effectiveness and improve strategies.
This streamlined process ensures comprehensive and efficient brand protection across all digital channels.

But Red Points doesn’t stop at protection—it actively helps brands recover lost revenue. With its Revenue Recovery Program, Red Points goes beyond enforcement by permanently shutting down infringing seller accounts and recovering sales at no extra cost.
To make enforcement even more effective, Red Points uses clustering technology to identify patterns among repeat offenders. This approach groups related incidents and actors, enabling faster detection, prioritization, and resolution of high-risk threats, maximizing both efficiency and impact.

How do I contact Red Points?

You can reach out to Red Points through our Contact Us page on our website, or by emailing our team directly at info@redpoints.com. Our dedicated support team is available to answer any questions and guide you through how our platform can protect your brand.

What makes Red Points’ platform different?

Red Points distinguishes itself in brand protection through several key features:

Unlimited Detections and Takedowns: Provides continuous, unrestricted detection and enforcement without additional costs during peak periods.

Comprehensive Coverage: Monitors a wide range of digital channels, including marketplaces, social media, emerging platforms like TikTok and Threads, and domestic Chinese platforms such as Douyin and WeChat.

Advanced AI Capabilities: Utilizes AI trained on over 2.7 billion monthly data points, employing machine learning to identify significant and repeat infringers.

Priority Enforcement: Maintains API connections and priority pathways with platforms, CDNs, hosters, and registrars, supported by a dedicated team to ensure effective enforcement, even in complex scenarios.

Dedicated Client Support: Offers personalized assistance through a Customer Success Manager and a Platform Outcomes Manager.

Industry Collaboration: Hosts an exclusive annual summit, bringing together top marketplaces, social media platforms, and brands to foster collaboration and enhance brand protection strategies.

How much does Red Points cost?

Red Points offers its services through a flat-fee pricing model, ensuring transparent and predictable costs. This pricing includes unlimited detection and takedown actions with no additional charges during peak times or demand surges. This approach eliminates budget surprises and simplifies financial planning​​. For specific pricing details tailored to your business, it’s best to contact Red Points directly through their website.

Ready to see Red Points in action?