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Resources

We have all the information you need to protect your brand or content.

Fake athletic footwear online

As footwear is vital to performance in sport, Red Points has conducted research to better understand what leads consumers to purchase these inferior items online, and whether they do so knowingly.

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Counterfeit handbags online

The sunglasses market is estimated to be worth nearly $90 billion USD but counterfeit sunglasses could be costing a figure of $2.2 billion every year. We conducted a survey to learn more about consumers’ buying habits and found interesting insights.

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Protecting your IP in China

With more than 20 years of experience in IP protection, Dan Harris knows a thing or two about how to protect your business and product in and from China. In this webinar, we discuss best practices as well as documentation and registrations.

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Customers & fake sunglasses online

The sunglasses market is estimated to be worth nearly $90 billion USD but counterfeit sunglasses could be costing a figure of $2.2 billion every year. We conducted a survey to learn more about consumers’ buying habits and found interesting insights.

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Counterfeit watches online. Measuring consumer awareness & behaviour

The watch industry is one of the most affected by counterfeits, with hundreds of illegal copies being sold online everyday. We conducted a survey to find out more about consumers’ buying habits and product evaluation techniques.

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Applying artificial intelligence in online brand protection

Red Points has been applying machine-learning technology in features such as keyword monitoring and image recognition. In this webinar, we discuss how can these technologies be applied to protect intellectual property online.

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Fighting fake design furniture on ecommerce platforms

Red Points has partnered with the Australian Furniture Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.

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How the sale of counterfeit cosmetics affects brands

Counterfeit products on social media have become incredibly pervasive, reportedly costing about $75 million a year to the cosmetics industry. We conducted a survey to find out more about consumers’ buying habits and found interesting insights.

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Counterfeit products on social media

Now that major platforms and brands are using cutting edge technology to enforce intellectual property, counterfeiters are looking for new channels to reach and deceive consumers. In this webinar, we talk about taking action against fakes on Facebook, Instagram and other social media platforms.

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Brand protection solution checklist

We take a look at the features your brand protection solution should cover and the key elements required to safeguard your business online and go through the best practices for staying up to date and employing a successful brand protection strategy for your brand.

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A war on keywords: IP infringements & keyword cycles

In this webinar, our brand protection experts discuss how as online brand protection becomes more efficient, counterfeiters are changing their tactics to reach consumers. We give focus on brand protection evasion techniques and how technology can monitor, predict and tackle them.

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Counterfeits on Amazon: What can brands do?

Amazon and other online marketplaces opened pandora’s box of Chinese counterfeits and now they don’t know what to do. For this Webinar, Red Points teamed up with Wade Shepard to talk about about what businesses can do to protect their sales and reputation from fakes online.

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How counterfeits affect outdoor apparel brands

Now that China has become a major market for western outdoor apparel brands, the presence of fake items online has increased. We conducted a survey to learn more about consumer’s motivations and buying habits, to understand why drives them into buying counterfeit outdoor apparel.

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Anti-counterfeiting technology and IP law firms

For this webinar, Red Points has partnered with IP Cybercrime to share insights about the tools that will help set your business apart from the competition. We explain how automation can help escalate a firm’s business and how, by using legal tech, they can improve the quality and quantity of IP services.

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Trademarks, Digital-Policing Strategies

For this webinar, Red Points has partnered with IP Watchdog to talk about the importance of protecting your trademark online. We provide insights on guarding against online infringements, as well as tips on how to plan and execute an efficient trademark policing program.

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Brand protection evasion techniques & keyword cycles

Using a Spanish brand we currently protect, we take a look at the tactics counterfeiters are using in order to evade online brand protection strategies, as well as the evolution of keywords used to tag/ describe fake versions of their products.

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Counterfeit football shirts move to social media

In this report, we investigate the motivations driving counterfeiters into selling fake football jerseys through social media platforms. We collate the data from 3 major football clubs that we protect to see the change and growth of the counterfeit problem, and provide helpful insights that will help you protect your business.

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Beyond Brand Awareness

In this webinar, we partner up with Buzzsumo to provide insights on promoting & protecting your business online. We discuss the new challenges and risks today’s digital world can bring, especially to brands that are not protected, as well as the best practices to monitor your brand online effectively.

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How fake products affect design homeware brands

As the homeware and furniture market grows, so does the number of counterfeits in online platforms. In order to understand what drives consumers into buying fake homeware and furniture items online, we conducted a survey and found some interesting insights.

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How fake toys on Amazon affect your business

We know that Amazon is deeply affected by fakes and to explore the effects of this, we spoke to parents in the U.S. about their experiences shopping online.

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3D printing and the future (or demise) of Intellectual Property

In this webinar, we discuss the opportunities 3D printing will bring to the manufacturing industry, as well as the challenges this technology will pose in terms of Intellectual Property.

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How to Sell in China

In this eBook we share insights on how to successfully establish a brand in China and all the information business owners need to know if they are seeking to expand their organisations into this market.

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Nailing your corporate brand with a visual hammer

In this webinar, we explain how successful brands use images to create an emotional connection with consumers in order to leave a stronger impression on their minds.

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How to protect your product idea

In this webinar we explain how to identify the product ideas that bring the biggest opportunities, and how to protect them from the threat posed by counterfeits.

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How to make your product go viral

This webinar shares interesting insights on how social influence works and how it drives certain products and ideas to catch on.

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Combating Repeat IP Infringers

This webinar provides a professional discussion on the best practices for online and offline IP protection strategies, as well as advice and helpful tools that can aid in the building of strong legal cases against infringers.

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6 Critical Strategies to Scale your Brand Globally

This webinar covers common problems associated with China and e-commerce that businesses regularly face.

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How to report a counterfeit from 1688

This toolkit is aimed at any business concerned about protecting their Intellectual Property rights on the 1986 ecommerce site.

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How to report a counterfeit from TMALL

This toolkit is aimed at any business concerned about protecting their Intellectual Property rights on the Tmall ecommerce site.

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How to remove counterfeit from eBay

This toolkit is aimed at any business concerned about protecting their Intellectual Property rights on the Ebay e-commerce site.

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Understanding counterfeits online & Chinese IP protection

This webinar covers common problems associated with China and e-commerce that businesses regularly face.

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The Business Case for automating IP Protection

This business case is for legal professionals working in intellectual property protection, either within a company or as part of a legal firm.

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How to remove a counterfeit from Aliexpress

This toolkit is aimed at any business concerned about protecting their Intellectual Property rights on the AliExpress e-commerce site.

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How to remove a counterfeit from Alibaba

Alibaba is one of the world’s largest wholesale e-commerce sites. It ships internationally in large numbers, so having counterfeits on the site is a huge threat to brands

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Counterfeiting, causes and consequences

This eBook is a collection and summary of the leading industry and academic research into counterfeiting.

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Millennials and Piracy trends

This eBook explores the attitudes and behaviours of millennials towards piracy, as despite the rise of on-demand streaming services the problem persists.

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How to remove counterfeit items from Amazon

Amazon is the best-known e-commerce site in the western world and is increasingly the first point of reference for consumers.

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