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Holiday Season 2021

How toy brands can prevent fakes on ecommerce

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Episode 13

Christopher Horne
former Business Security and Integrity Group Director

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Credential Sharing:
New Trends to Watch in 2021

Everything subscription-based businesses should know about new consumers’ passwords sharing habits

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Episode 12

Ellen & Jennifer
General Counsel and IP & Global Brand Protection Manager

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7 real-world wins from IP leaders using brand protection software

Metrics & KPIs you can track to effectively measure a brand protection software success

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How IP leaders define,report & assess KPIs

Real-world examples and benefits of using a brand protection software

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Brand Protection Guide 2021

Critical guidance for brands and professionals looking to protect their online revenue, brand reputation, consumer safety, and Intellectual Property

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How to Beat Brand Impersonation in 2021

Best practices to tackle brand impersonation across social media, mobile apps and domains

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How to Protect your IP on Facebook & Instagram in 2021

The Ins and Outs of protecting your IP on the world's leading social networks

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From $6 Bracelets to a $130M Brand While Keeping Counterfeiters Off Social Media

How Pura Vida managed to build a global brand with a value of over $130M

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How to Safely turn Social Media into Your Storefront

Cultivating a Fake-Free Community: How you can leverage different social media platforms to drive results for your business

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Turning Copyright Infringements into Revenue on YouTube: Inter’s case

New strategies and tactics how businesses can leverage Youtube to drive revenue

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Brand Intelligence Summit

5 talks. 15 minutes each. Countless knowledge on protecting and growing brands in social media.

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CPG Industry & Counterfeits

Find out how manufacturers can protect their products, reputations, and consumers in the CPG industry.

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Counterfeit cosmetics in ecommerce: a look into 2021

Top 7 threats facing your business - and how to respond

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Christmas 2020: How toy brands can mitigate the impact of counterfeits

Practical tips and insights for brands to protect their online assets

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Fake toys and games

The threat of online counterfeits during the holiday season

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Black Friday in times of COVID

Be the first to know how U.S. consumers are going to shop on Black Friday 2020

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Get ready for a different Black Friday

A 4-week Black Friday checklist to protect and boost your ecommerce sales this year

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Counterfeiters on social media

Red this to protect your brand on social media

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Fitness ecommerce in times of COVID

Learn best practices to protect your brand in the new normal

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The rise of fitness ecommerce

What brands should know about new shopping habits.

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The New Normal in U.S. Ecommerce

A glimpse into the second half of 2020

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How brands can work with Mercado Libre to protect their IP online

Hosted by WORLD TRADEMARK REVIEW

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How brands and IP departments should prepare for the second half of 2020

Learn how Cluse, the successful Dutch watch brand, is gearing up for the new normal

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Building & protecting a brand: From idea to global reality

Exclusive conversation with Shark Tank-backed Bala Bangles

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How FOREO shifted its IP strategy for an uncertain future

Practical approaches and tactics brands can use to protect their IP post-COVID-19

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Online vs offline brand protection post-COVID-19

Panel discussion with Daniel Wellington, The European Commission and eBay

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5 ecommerce tactics brands are adopting now

What brand protection and ecommerce leaders are doing to win in the post-COVID-19 world

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Winning the fight against fakes through collaboration - featuring Wish.com

Harnessing New Technologies to Protect your Brand

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7 Things Brands Are Doing Now to Win The Day After COVID-19

Based on insights from 150 ecommerce leaders

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The day after
COVID-19

What 150 brands are doing now to come out of the crisis even stronger

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Online brand protection to fight Cybercrime

An open discussion on how technology can protect online revenue and brand erosion.

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How brands can counteract the environmental impact of fakes

An open discussion on sustainable solutions to protecting IP rights

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Effective Ways to Safeguard your IP in China

How jewelry house Les Néréides grew into Asia while protecting partners

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Impact of COVID-19 on ecommerce sales

Investigating changes in online shopping behavior in the wake of the growing COVID-19 outbreak

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Impact of COVID-19 on ecommerce sales

Investigating changes in online shopping behavior in the wake of the growing COVID-19 outbreak

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Image recognition versus fashion infringements

Protecting fashion brands against unbranded copies online

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Brand Protection product guide

What Red Points' anti-counterfeiting technology includes, and how it helps companies take down fakes online.

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Anti Piracy product guide

The Red Points Anti-Piracy product guide will show you just how it can greatly improve the anti-piracy efforts for brands.

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2020 Trends: Future-proofing your brand protection strategy

Part I

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2020 Trends: How digitisation is advancing the fight against IP crime

Part II

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Toying with the law

This research will help anyone working in the Toys and Games industry to keep informed about the current ecommerce ecosystem, and about the risks their customers and brand face online.

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Selective distribution for beauty and personal care brands

How an optimized distribution strategy communicates your company message and builds desirable brand.

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Putting the brakes on fakes: fake car parts

Discover how fake car parts are being sold and how they affect brands.

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How low would you go?

At what price point does a counterfeit appeal to customers?

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Sucker punch: Counterfeit sports equipment market research

Sportswear consumer opinions, shopping behavior, and attitudes towards counterfeits.

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Following a MAP

The supplier's guide to Minimum Advertised Pricing

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How to report a counterfeit on Amazon

This guide is designed for sellers, buyers, copyright holders or agents working on their behalf.

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How to report a counterfeit from Aliexpress

This ebook is for any business concerned about protecting their Intellectual Property rights on the Aliexpress e-commerce site

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How to register a trademark in the United States

A guide to registering trademarks for brands looking to protect their company or product.

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Faking it: Counterfeit sex toys and ecommerce

Market research into consumer shopping habits, exposure to fake products and attitudes towards counterfeits.

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Protecting your IP in China

Agreements, registrations and practical tips on how to protect your brands.

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How to remove a counterfeit from Instagram

Counterfeiters take advantage of every possible online space in order to sell their products. Instagram is yet another social media platform plagued by counterfeits - but brands don’t have to suffer.

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Black Friday 2019 | Are your customers safe?

More than ever, people are buying high-quality fake products on Black Friday, and the trend is led by millennials.

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Protecting Intellectual Property in Emerging Markets

How to Build a Sustainable Brand Protection Strategy

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Preserving your creativity against online counterfeits

Actionable tips to protect your innovations from being stolen by bad actors.

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From smashing your crowdfunding goals to ecommerce

How to prepare for counterfeits and International shipping needs

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Fake baby products market research

Understand the scale of the problem and how parents are affected.

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How to report a counterfeit from Ebay

This ebook is for any business concerned about protecting their Intellectual Property rights on the Ebay e-commerce site

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Brand protection solution checklist: case management

What your brand protection solution should cover and the key elements required to safeguard your business online

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How to report counterfeits on DhGate

The step-by-step toolkit for reporting and removing IP infringements on DHgate. Your simple guide to removing counterfeits of your brand from DHgate.

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Brand protection solution checklist: Image recognition

What your brand protection solution should cover and the key elements required to safeguard your business online

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How the sale of counterfeit cosmetics affects brands online

Online channels have opened doors for cosmetic brands to reach consumers, but so to counterfeiters.

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3D printing and the future (or demise) of intellectual property

Are you prepared for the changes 3D printing will bring to the IP world and beyond?

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6 Critical Strategies to Scale your Brand Globally

Presented by Karen Post, International Branding Expert

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Brand protection for SMBs

A guide to intellectual property protection for small business owners

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How to report counterfeits on Etsy

Event though it focuses on handmade items, Etsy is yet another site adopted by counterfeiters, but brands don't have to suffer.

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IP Infringements and Keyword Cycles

Brand protection evasion techniques and how technology can monitor, predict and tackel them

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Anti-Counterfeiting Technology and IP Law Firms

How to improve the quality and quantity of IP services using legal tech

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Applying artificial intelligence in online brand protection

How technology is used to automate detection, validation and enforcement tasks in a cost-effective way.

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Bagging a deal: Counterfeit handbags online market research

How counterfeiters manipulate social media and authentication techniques to sell fakes.

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Beyond Brand Awareness

Promoting & protecting your brand online, Presented by SUSAN MOELLER Business Development Manager at Buzzsumo

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Brand protection evasion techniques & keyword cycles

We look into the measures counterfeiters are taking to evade classic and smart brand protection tactics based on technology.

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Black Friday, are your customers safe?

How millennials’ changing buying behaviour puts them at higher risk of accidentally falling for fakes during the holiday season.

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Brand protection solution checklist

What your brand protection solution should cover and the key elements required to safeguard your business online

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How to report a counterfeit on Facebook

Your simple guide to removing counterfeits of your brand from Facebook

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Brand protection solution checklist: Machine learning

What your brand protection solution should cover and the key elements required to safeguard your business online

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How counterfeits affect outdoor apparel brands

As the number of fake outdoor clothing items increases online, we investigate consumers' trust, buying habits, and what makes them counterfeit-prone.

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Combating repeat infringers

Expert discussion on online & offline IP protection strategies

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Counterfeit products on Social Media

Taking action against fakes on Facebook, Instagram and other social media platforms.

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Counterfeit sports merchandise moves to social media

The number of fake sports jerseys in social networks is growing at a disturbing pace. In this report we provide insights that will help you protect your business

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Counterfeit watches online. Measuring consumer awareness & behaviour

We investigate customers' experiences of counterfeit watches, their online buying behaviour and their attitudes towards fake watches online.

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Fake athletic footware online market research

How the online shopping habits of consumers can lead them to buying fake trainers.

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Fake designer clothing market research

Counterfeit market penetration and consumer opinions

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How to report a counterfeit from Taobao

This ebook is for any business concerned about protecting their Intellectual Property rights on the Taobao e-commerce site

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Fake toys on amazon market research

Research to understand parents' attitudes towards counterfeits and the resulting consequences for businesses.

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Fighting fake design furniture on ecommerce platform

Do customers care about designers or brands? How new customers' buying habits favour copycat products.

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How to Make Your Product Viral

Insights on how to bring word-of-mouth to your business

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How fake products affect design homeware brands

Do customers care about designs or brands? Find out in this research

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How to protect your product idea

Counterintuitive strategies and real-life examples on how to safeguard your innovations

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How to report a counterfeit from Alibaba

This ebook is for any business concerned about protecting their Intellectual Property rights on the Alibaba e-commerce site

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How to report a counterfeit from Tmall

This ebook is for any business concerned about protecting their Intellectual Property rights on the Tmall e-commerce site

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Shady dealings: Fake sunglasses online market research

People head to their computers for their style fix, we investigate consumers' behaviour, experiences, and attitudes towards counterfeit eyewear.

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How to report a counterfeit on 1688

This ebook is for any business concerned about protecting their Intellectual Property rights on the 1688 e-commerce site

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How to sell in China

A survival guide to starting business and selling your products in China

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Millennials & piracy

Behaviour, trends and future planning

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Nailing your corporate brand with a visual hammer

Using the power of images to improve your verbal positioning and build a strong brand

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Negotiate profitable deals your distributors will love

10 elements to consider when building reseller agreement strategies.

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Optimise your distribution agreements with technology

Creating more profitable relationships with your distributors with Red Points’ Seller Tracking software.

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How to report a counterfeit on Wish

An easy-to-follow guide to removing counterfeits of your brand from wish.com

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Shocking counterfeits: Fake electronics market study

Consumer electronics counterfeiting and market opinions

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Trademarks, Digital-Policing Strategies

Monitor counterfeiters, brand abuse, and licensees with an efficient trademark-management program

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Understanding counterfeits online & Chinese IP protection

Common problems & simple solutions

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