The most widely used Brand Protection Software

Find, track, and remove counterfeit listings and sellers with Red Points’ Brand Protection software

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1,200+ companies trust Red Points to protect their brands and customers

What a brand protection software can do for you

Use the most advanced brand protection tools to detect and process thousands of Intellectual Property (IP) infringements automatically and tackle the most harmful offenders first

Save Time

Do more in less


Bigger threats first

Take Action

Enforce automatically

Keep Track

Know your impact

Save Time

Do more in less

Optimize your workflow

Crawl the Internet automatically

Let bot-powered search and advanced image recognition discover potential infringements for you

Validate or discard violations 24/7

Leverage automation rules to review thousands of infringements faster or do manual checks on the brand protection solution dashboard

Get smarter every day

Boost your effectiveness with machine learning that incorporates patterns and keyword opportunities


Bigger threats first

Focus on

Tackle what matters the most first

Define your unique prioritization criteria to process critical infringements faster

Group and win

Use views and filters to group IP infringements and act upon them at once

Reveal the source

Leverage thousands of data points and discover repeat infringers’ identity with Seller Matching


Take Action

Enforce automatically

Remove fakes
at scale

Take down infringements automatically

Define your unique prioritization criteria to process critical infringements faster

Review and decide

If you prefer, confirm or discard what listings to enforce in one click

Make sure it stays down

Monitor listings and sellers after enforcement to avoid playing whack-a-mole

Keep Track

Know your impact

Measure what matters

Find out what you are gaining back

Estimate the economic impact of your brand protection actions

Get the full picture

Leverage real-time data and deep analysis with personalized brand protection dashboards

Export and share

Consume data in the way that suits you best by exporting or connecting with BI tools via API

How Red Points Brand Protection solution works

Make sure you leave no IP infringement unchecked. Have the peace of mind that your products are being protected 24/7 with Red Points’ Brand Protection software


Widen the net by looking for infringements with bot powered search through text and images


Filter in real time leveraging image recognition and logic rules to discard or confirm counterfeits or decide one by one


Get to the source matching hundreds of seller data points to uncover repeat infringers’s identity


Enforce 24/7 by requesting takedowns automatically from brand protection tool for validated infringements

The most trusted Brand Protection software

What to expect

Brand protection efforts can be an expensive and resource-intensive task for companies of all sizes. 1,200+ brands use Red Points’ advanced brand protection software because it provides:

Where we protect your brand

Dealing with unauthorized sellers?

Genuine products resold online can erode your brand and distribution network. Here is how you can mitigate gray market problems.
See gray market protection

Made by and for
Brand Protection Heroes

Evan Feldstein, Foreo


Take your IP strategy to another level. Identify patterns faster and take action 24/7

Jess Dorward, The 5th


Make sure your brand identity and reputation are safe and don’t get tainted by bad actors

Pete Fenlon, Catan


Measure how much you are gaining back from scammers. Safeguard your bottom line

Highly rated by brands all over the world

Josh L. General


Fantastic option for fighting 
copies of products!


Not only does it give us the confidence that copies of our products are being found and dealt with worldwide, but it has also enhanced our relationships with our distributors.


Red Points online dashboard is very simple to use and has strong back-end reporting. It is a very quick process to check daily and approve or remove potential copies of our products that they find. The customer service team is excellent even though they are in Europe and we are in New Zealand – has never been a problem for us. It has definitely helped us in our fight against copies worldwide and is great value for money….FAR cheaper than a lawyer!

Reasons for Switching to Red Points:

Cost initially. However over time we have seen Red Points has a fair quicker and greater reach than lawyers do.

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5 out of 5 stars

Joe H.

Marketing & Engagement officer

Well-designed software that works with excellent customer support!

What do you like best?
The UI is clear, simple and well laid out so it’s easy to navigate. I was able to learn the software very quickly as well as roll out teaching to others with no issues. The algorithm really captured a great deal of matches after a short learning period and I was able to work through a large number of items easily thanks to the thorough setup. The customer support is also excellent, communicative and very helpful so we are able to get the most out of Redpoints.

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5 out of 5 stars

Tobias B.

IPR Coordinator

Efficient removal of infringing listings!

What do you like best?
Red Points quickly and independently scans several platforms for infringing listings. What used to be a days work to search trough the platforms and report them is now done in minutes. The customer support is also great.

View Review


5 out of 5 stars


What is brand protection software?

A brand protection software enables businesses to remove counterfeit products, delete impersonated profiles and websites, eliminate online piracy, claim/monetize content rights, stop credential reselling, and keep track of sellers in real-time to understand their online presence.

How are brands protected?

To protect themselves from infringers, brands can implement a number of strategies, both offline and online. This includes: registering your IP, educating your consumers, having a strong social media presence, and proactively fighting bad actors using technology to streamline the process. They can also work with online brand protection companies to automatically monitor and takedown infringing assets online.

What is online brand protection?

Online brand protection minimizes online threats and protects your intellectual property. Anytime, anywhere. Having an effective online brand protection solution and tools safeguards your brand’s revenue, profitability, reputation, and customer service.

Why is brand protection important?

Nowadays, most customers shop online. As a result, the e-commerce space has become more powerful than ever before. While this presents a big opportunity for brands, bad actors are also actively cashing in on this trend by hijacking your intellectual property and misleading your customers.

Bad actors target every category you can think of, from pharmaceutical products to software and even wind turbine manufacturers. They use a range of tactics from creating fake websites, copying your social media account, or even creating and selling fake copies of your products. This can in turn lead unsuspecting customers into buying fakes or worse providing their personal information. The worst part of it all is that in most cases, the legitmate brands often tend to get blamed for it.

As a result, brand protection has become a crucial component of every brand’s overall business plan to safeguard its reputation and prevent customers from being misled into buying unsafe or low-quality products.

When done properly, having a robust brand protection strategy and tools can not only have a direct impact on customer satisfaction but it can also positively impact your bottom line.

What are the benefits of brand protection software?

The benefits of implementing a brand protection software are countless when it comes to protecting your brand online and at scale. It can be a real game changer. In addition to greatly reducing cost and time required to protect your brand, online brand protection solutions also give you greater visibility into your online assets.

Beyond the massive amount of time brands waste dealing with bad actors manually every year, it goes without saying that businesses without a brand protection strategy and tools are more vulnerable to unfair competition. When left unchecked, scammers, fakes, and frauds copying your brand and stealing your revenue will negatively impact your bottom line whilst unauthorized sellers will erode your distribution networks.

As a matter of fact, since leading kitchen manufacturer Lékué, implemented Red Points’ brand protection software a year ago, the online sales of their best sellers have increased by 60%.

What should a brand protection plan cover?

When it comes to looking for a brand protection company and services, it’s important to compare apples to apples. In other words, be aware of each brand protection service included as well as the kinds of results you can expect after implementing a brand protection solution.

For example, two brand protection software may crawl the internet automatically to detect infringement of your brand, but one may only use keywords whilst the other incorporates advanced image recognition to discover potential infringements for you. In this case, you’d get more protection for your dollar with the second option.

While many companies can make use of a brand protection software, not all require the same type or level of protection. That´s why it’s important to consider how an online brand protection company charges for the program and what’s included in the cost. Does your provider offer a flat fee or do you pay per takedown? Can you protect multiple trademarks at once? Will it incur additional costs? Do you need to pay extra for different types of infringements?

Here are some other important features a brand protection solution should include:

1. Instant takedown of the infringements
2. Global IPR protection and coverage
3. Real-time monitoring across various channels such as marketplaces, social media, websites, domains, search engines, mobile apps, video platforms, cyberlockers
4. Multi-language protection
5. A team of experts to help you make informed decisions

Red Points Brand Protection software includes multiple pricing levels to help protect companies of different sizes and stages. If you’re tired of playing whack-a-mole with infringements, get in touch with us for a 10-minute demo call to see the pricing and online brand protection tools that are available to you.

If you have 15 mins, you can see Red Points in action with your brand

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